> Barbara Kahn, PhD Patty and Jay H. Baker Professor; Professor of Marketing, The Wharton SchoolResearch Interests:Brand loyalty, consumer choice, customer-relationship management About Barbara Barbara Kahn is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues, and patient decision-making whose research provides marketing managers with a better understanding of the consumer choice process. She has published more than 60 articles in leading academic journals. Between 1982 and 2006, she was the world’s seventh most published author of articles in the most prestigious marketing journals. She co-authored The Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket. She is also the author of Global Brand Power: Leveraging Branding for Long-Term Growth. Professor Kahn is the former dean of the University of Miami School of Business Administration and a past director of the Wharton School’s Jay H. Baker Retailing Center. She received her PhD, MBA and MPhil degrees from Columbia University. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtBusiness Essentials for ExecutivesAccelerate your career with an in-depth understanding of the core concepts that drive business in every industry. Tap into the minds of Wharton’s world-renowned MBA faculty to become a stronger, more decisive leader. Digital Leadership Certificate ProgramThe Digital Leadership Certificate Program is a collection of digital business education courses designed to help professionals expand their leadership skills and become more digitally savvy. Leaders in any industry need to know how to pivot and adapt to evolving landscapes. With new technologies disrupting traditional business operations, there is an opportunity for leaders to step up and transform their organizations. Executive Development ProgramAscend to greater levels of management by honing your business acumen in multiple core competencies and advance your strategic decision-making capabilities to think faster, smarter, and more creatively. Intensive executive coaching from Wharton’s world-renowned faculty prepares you to lead your organization through the massive disruption happening in industries everywhere. Management Development Program: Develop Your Managerial MindsetReach your potential as a manager through this six-month program that blends hard and soft skills into one holistic learning experience, culminating with a live three-day on-campus experience. Scaling Business for Profitable GrowthSuccessfully navigate your company toward revenue-producing growth while strengthening strategic, financial, marketing, and leadership initiatives. Leave with an immediately deployable and financially viable plan for scalable expansion. Strategic Marketing for Competitive AdvantageLearn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
