> Barbara Kahn, PhD Patty and Jay H. Baker Professor; Professor of Marketing, The Wharton SchoolResearch Interests:Brand loyalty, consumer choice, customer-relationship management About Barbara Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at the Wharton School at University of Pennsylvania. She served as director of the Jay H. Baker Retailing Center and as executive director of Marketing Science Institute (MSI). Professor Kahn also served as the dean and Schein Professor of Marketing at the School of Business Administration, University of Miami, and as the vice dean of the Wharton undergraduate program. Professor Kahn is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision making. She has published more than 80 articles in leading academic journals. She is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and The Shopping Revolution (revised and updated): How Retailers Succeed in an Era of Endless Disruption Accelerated by Covid-19, and coauthor of Visual Marketing: A Practical Guide to the Science of Branding & Retailing and Grocery Revolution: The New Focus on the Consumer. She has been featured in CNN, CNBC, Forbes, the Wall Street Journal, the New York Times, NPR, Vox, Politico, and theHidden Brain Podcast. Professor Kahn has been elected president of both Association for Consumer Research (ACR) and Journal of Consumer Research Policy Board and selected as an MSI trustee. She was associate editor at Journal of Consumer Research, Journal of Marketing, and Marketing Science and has served on the editorial boards of all major marketing journals. She was elected as a fellow for both ACR and Society for Consumer Psychology (SCP). Professor Kahn received her PhD, MBA, and MPhil from Columbia University, and her BA from University of Rochester. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtBusiness Essentials for ExecutivesAccelerate your career with an in-depth understanding of the core concepts that drive business in every industry. Tap into the minds of Wharton’s world-renowned MBA faculty to become a stronger, more decisive leader. Digital Leadership Certificate ProgramThe Digital Leadership Certificate Program is a collection of digital business education courses designed to help professionals expand their leadership skills and become more digitally savvy. Leaders in any industry need to know how to pivot and adapt to evolving landscapes. With new technologies disrupting traditional business operations, there is an opportunity for leaders to step up and transform their organizations. Executive Development ProgramAscend to greater levels of management by honing your business acumen in multiple core competencies and advance your strategic decision-making capabilities to think faster, smarter, and more creatively. Intensive executive coaching from Wharton’s world-renowned faculty prepares you to lead your organization through the massive disruption happening in industries everywhere. Leadership in the Age of Digital DisruptionDiscover the Kahn Retailing Success Matrix and the secrets behind the success of retailers like Amazon and Walmart. Learn how successful brands have differentiated themselves by creating an exceptional customer experience. Most importantly, learn how you can leverage your leadership advantage to gain a competitive edge in an increasingly disrupted business world. Scaling Business for Profitable GrowthSuccessfully navigate your company toward revenue-producing growth while strengthening strategic, financial, marketing, and leadership initiatives. Leave with an immediately deployable and financially viable plan for scalable expansion. Strategic Marketing for Competitive AdvantageLearn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
