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Barbara Kahn

Barbara Kahn, PhD

Patty and Jay H. Baker Professor; Professor of Marketing, The Wharton School

Research Interests:Brand loyalty, consumer choice, customer-relationship management

About Barbara

Barbara Kahn is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues, and patient decision-making whose research provides marketing managers with a better understanding of the consumer choice process. She has published more than 60 articles in leading academic journals. Between 1982 and 2006, she was the world’s seventh most published author of articles in the most prestigious marketing journals. She co-authored The Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket. She is also the author of Global Brand Power: Leveraging Branding for Long-Term Growth.

Professor Kahn is the former dean of the University of Miami School of Business Administration and a past director of the Wharton School’s Jay H. Baker Retailing Center. She received her PhD, MBA and MPhil degrees from Columbia University.

Read full faculty bio on Wharton website


Executive Education Programs Taught

Executive Development Program

Ascend to greater levels of management by honing your business acumen in multiple core competencies and advance your strategic decision-making capabilities to think faster, smarter, and more creatively. Intensive executive coaching from Wharton’s world-renowned faculty prepares you to lead your organization through the massive disruption happening in industries everywhere.

Management Development Program: Develop Your Managerial Mindset

Reach your potential as a manager through this six-month program that blends hard and soft skills into one holistic learning experience, culminating with a live three-day on-campus experience.

Scaling Ventures: Developing the Playbook for Profitable Growth

Successfully navigate your company toward revenue-producing growth while strengthening strategic, financial, marketing, and leadership initiatives. Leave with an immediately deployable and financially viable plan for scalable expansion.

Strategic Marketing for Competitive Advantage

Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.