John C. Hower Professor; Professor of Operations, Information, and Decisions, The Wharton School
Internet advertising, internet marketing, and media
Kartik Hosanagar has been recognized as one of the world’s top 40 business professors under the age of 40. He has received several teaching awards including the MBA and Undergraduate Excellence in Teaching awards at the Wharton School. His research focuses on Internet media and Internet marketing. Professor Hosanagar was a cofounder of Yodle Inc, a venture-backed firm that has been listed among the top 50 fastest growing private firms in the US. He has served on the advisory board of Milo Inc (acquired by eBay) and is involved with other start-ups as either an investor or board member. His past consulting and executive education clients include Google, Nokia, American Express, Citi, and others.
He has an MPhil in Management Science and a PhD in Management Science and Information Systems from Carnegie Mellon University.
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Learn how to unlock significant opportunities for adding value and growth by innovating with your existing products, customers, and markets. Implement a process for business model innovation that can be used repeatedly throughout your organization.
Gain an in-depth understanding of new forms of customer data, enhance your ability to forecast customer behavior, and acquire the skills to develop and execute effective monetization strategies.
Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.