> Kartik Hosanagar, PhD John C. Hower Professor; Professor of Operations, Information and Decisions; Co-Director, Wharton Human-AI Research; Professor of Marketing, The Wharton SchoolResearch Interests:Internet advertising, internet marketing, and media About Kartik Kartik Hosanagar is the John C. Hower Professor of Technology and Digital Business and a professor of marketing at the Wharton School of the University of Pennsylvania. Professor Hosanagar’s research work focuses on the digital economy, in particular the impact of AI on consumers and society, internet media, internet marketing, and e-commerce. Professor Hosanagar serves as a department editor at the journal Management Science and has previously served as a senior editor at the journals Information Systems Research and MIS Quarterly. He is an 11-time recipient of MBA or Undergraduate teaching excellence awards at the Wharton School and has been recognized as one of the world’s top 40 business professors under 40. Professor Hosanagar's research has received several best paper awards. Professor Hosanagar cofounded and developed the core IP for Yodle Inc, a venture-backed firm that was acquired by Web.com. Yodle was listed by Inc. Magazine among America’s fastest-growing private companies. He is the founder and chairperson of Jumpcut Media, an AI startup streamlining content operations for leading media and entertainment companies. Professor Hosanagar also serves on the AI advisory council for the U.S. Department of Defense. His past consulting and executive education clients include Google, American Express, Citi, and others. Professor Hosanagar was a co-host of the SiriusXM show The Digital Hour. Professor Hosanagar graduated at the top of his class with a bachelor's degree in Electronics Engineering and a master's in Information Systems from Birla Institute of Technology and Sciences (BITS, Pilani), India, and he has an MPhil in Management Science and a PhD in Management Science and Information Systems from Carnegie Mellon University. Outside of Wharton, he likes to make short films, and work on/with startups. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtAI for BusinessThe AI for Business program is designed to provide learners with insights into established and emerging developments in AI, big data, machine learning, and generative AI, along with the operational changes these technologies will bring. Technology-oriented professionals, online marketers, statisticians, automation innovators, and data professionals will benefit from this 5-week course. AI in Marketing: Creating Customer Value in an AI-Driven EnterpriseArtificial intelligence is reshaping how firms create, deliver, and sustain customer value. Designed for senior marketing and strategy leaders, this blended program explores how AI transforms every stage of the marketing value chain — from insight generation to implementation. Guided by Wharton’s leading AI and marketing faculty, you’ll learn to translate intelligent technology into intelligent strategy, building stronger customer connections and measurable business impact. Digital Leadership Certificate ProgramThe Digital Leadership Certificate Program is a collection of digital business education courses designed to help professionals expand their leadership skills and become more digitally savvy. Leaders in any industry need to know how to pivot and adapt to evolving landscapes. With new technologies disrupting traditional business operations, there is an opportunity for leaders to step up and transform their organizations. Generative AI and Business TransformationCo-Academic DirectorThe emergence of generative AI has the potential to launch companies into game-changing growth. This program draws on insights from Wharton’s renowned AI research center to provide an in-depth analysis of generative AI’s technology and transformative capabilities. You’ll gain a comprehensive understanding of generative AI, platforms, and large language models, along with strategies to implement successful applications across your organization.
