> Raghuram Iyengar, PhD Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, The Wharton SchoolResearch Interests:Pricing, social influence, social networks About Raghuram Raghuram Iyengar is a professor of marketing at the Wharton School and faculty director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, the world’s preeminent academic research center focusing on the practice of data-driven business decision making. Professor Iyengar’s research interests are in the area of pricing and social networks and his teaching interests are in market research and analytics. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response. He has an undergraduate degree in engineering from I.I.T. Kanpur, India and a PhD in marketing from Columbia University. His research has been published in Journal of Marketing Research, Journal of Consumer Research and Marketing Science. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtAdvanced Management ProgramWharton’s flagship leadership program is a transformational and immersive program for senior executives who are at the peak of their careers. This intellectually rigorous and highly experiential program will define you as a leader and strengthen your strategic prowess. Upon completion, you will be granted highly sought-after Wharton alumni status. Analytics for Strategic Growth: AI, Smart Data, and Customer InsightsAcademic DirectorHarness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data. Business Analytics: From Data to InsightsThis three-month online certificate program provides managers and leaders an understanding of how analytics can help improve their decision-making process. This program will help you look at data and identify insights, improve your ability to make predictions for the long term, and prescribe future actions that help make better business decisions. Digital Marketing Certificate ProgramDesigned by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the online Digital Marketing Certificate program from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Pricing Strategies: Measuring, Capturing, and Retaining ValueLearn how to maximize profits by combining the latest strategic pricing tools and techniques with valuable insights into consumer psychology. Work alongside global peers to develop and defend actionable pricing for immediate use.
