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Leveraging Neuroscience for Business Impact

Program Overview

This program was formerly called Building Better Business through Neuroscience.

As technological advances reshape business in nearly every industry, many companies are still basing important decisions on questionnaires, focus groups, card swipes, and GPS tracking. But there are new, more accurate sources of information. Recent breakthroughs in neuroscience are helping us understand more about what people are thinking, paying attention to, and being motivated by. The real and potential business applications are astounding.

Grounded in the cutting-edge work of the Wharton Neuroscience Initiative and based on Wharton’s Introduction to Brain Science for Business MBA course, Leveraging Neuroscience for Business Impact presents a unique opportunity to learn directly from the scientists who are making new discoveries. This program explores the latest research on engagement, creativity, motivation, decision-making, consumer preferences, and interpersonal interactions.

Leveraging Neuroscience for Business Impact will show you how the brain works and how to promote desired outcomes, and — most importantly — how to apply neuroscience principles and technology in your organization to shape and improve marketing, design, management, leadership, team-building, finance, and innovation.

Read more about the Experience & Impact »

Program Highlights & Benefits:

  • Discover how neuroscientists measure and manipulate brain function
  • Increase awareness of the intersection of science and business
  • Improve decision making for yourself and your team
  • Develop greater leadership skills and build better teams
  • Gain a deeper understanding of consumer behavior

Contact Us

Schedule a personalized consultation to discuss your professional goals:

+1.215.898.1776  

Building Better Business through Neuroscience particpants

April 23 - 26, 2018$8,900

Philadelphia, PA

Download the program schedule, including session details.

Tuition for Philadelphia programs includes lodging and meals. Prices are subject to change.

Still considering your options? View programs within Leadership, Strategy & Innovation, Marketing & Sales or use our Program Finder.

Experience & Impact

This highly interactive program begins with an overview of contemporary brain science. You will learn the basics of neuroscience and become familiar with important techniques for measuring and manipulating brain function. An interdisciplinary team of Wharton faculty will share major findings in neuroscience with applications to business, including selective attention and advertising; valuation and marketing; decision making and the tyranny of choice; learning, innovation, and creativity; user experience and product design; and social influence, team building, and leadership.

A blend of lectures, case studies, experiential sessions, and small-group work will help you begin to apply the latest insights from neuroscience to your organizational challenges. Participants will also work closely with each other and with faculty on a project to develop new ideas for neuroscience applications. The project culminates in a pitch session on the final day that will be critiqued by the group. You will leave the program with an actionable plan and a new network of highly experienced peers and faculty experts that you can access into the future.

Session topics include:

  • Tools of the Trade: How to Measure and Manipulate Brain Function
  • The Neuroscience of Decision Making: Tools for the C-Suite
  • Vision and Attention for Design and Advertising
  • The Social Brain: Cultivating Leadership and Building Team Chemistry
  • The Neuroscience of Motivation and Engagement: Beyond the Focus Group
  • Managing Innovation through Brain Science
  • Brain Training and Performance Enhancement

Who Should Attend

Participants in this program are executives responsible for driving top-line growth, managing portfolios, leading innovation, or creating new business models. Specific industries that will benefit from program content include but are not limited to pharmaceuticals and health care, marketing, manufacturing and consumer products, and financial services.

Potential job titles and roles include:

  • Director, senior director, vice president of large corporations
  • CEO, president, senior vice president, general manager of mid-size enterprises
  • Founders or CEOs of rapidly growing, successful entrepreneurial ventures
  • Government and military professionals
  • Managers in strategy, marketing, and R&D

Group Enrollment

To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group enrollment benefits to companies sending four or more participants.

Plan Your Stay

Faculty

Michael Platt, PhD   See Faculty Bio

Academic Director

Director, the Wharton Neuroscience Initiative; James S. Riepe University Professor, Marketing Department, the Wharton School; Department of Neuroscience, Perelman School of Medicine; Department of Psychology, School of Arts and Sciences; the University of Pennsylvania

Sigal Barsade, PhD   See Faculty Bio

Joseph Frank Bernstein Professor; Professor of Management, The Wharton School

Research Interests: Emotional intelligence, organizational culture, team dynamics

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