Date, Location, & Fees
Description
Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.
Highlights & Benefits
Audience
Corporate executives and government and military leaders responsible for managing technology initiatives and emerging business portfolios, leading innovation, or creating new business models
Academic Director
Michael Platt, PhDDirector, the Wharton Neuroscience Initiative; James S. Riepe University Professor, Professor of Marketing, The Wharton School; Professor of Psychology, Professor of Neuroscience, University of Pennsylvania
Visit program page
Harness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data.
Senior-level managers who are responsible for influencing business decisions across marketing, finance, operations, and strategy; those who are responsible for data-science teams
Raghuram Iyengar, PhDMiers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, The Wharton School
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