People analytics as a business discipline originally began as an HR technical function that analyzed engagement and retention. Today it is increasingly being applied across global organizations to solve a wide range of business challenges. While many companies say tapping into this treasure trove of employee data is a priority, only a minority of organizations have usable data. That means developing the knowledge and tools needed to exploit this fast-growing field of study can give you a serious advantage over your competition.
People Analytics: A Data-Driven Approach to Managing People explores data-driven techniques used for managing people, and for making more strategic, systematic decisions that affect the organization as a whole. Taught by the directors of Wharton People Analytics, a research initiative, this executive education program examines the topic on three levels — data collection, analysis, and application — and offers state-of-the-art research and applications for each. Issues surrounding data acquisition, including what types of data are essential, as well as archival, survey, passive, and active collection methods are all considered.
Because merely having data is not sufficient, better and worse uses of data are explained using real-world examples. You will learn methods for avoiding decision biases, including employing machine-based algorithms. Finally, best-practice approaches to drawing rigorous conclusions based on collected data are explored.
This dynamic, hands-on program is a true learning laboratory, leveraging the latest insights and best practices to help you and your organization move to the analytics forefront. In addition to lectures, case studies, and exercises, you will work throughout the week in small groups on a real-world issue, running data analyses and making recommendations based on your findings. You will also discuss specific challenges with faculty and fellow participants as you begin to explore how people analytics can be applied in your organization.
The theories and applications of People Analytics: A Data-Driven Approach to Managing People will be examined as they relate to:
- Internal and External Hiring
- Retention and Engagement
- Performance Management
- Team Building
- Legal and Ethical Questions
- Decision Biases