Marketing & Sales

“I attended a Wharton Executive Education marketing program with my controller and found it invaluable, as we now speak a common language.”
— Tony Saldutti, Executive Vice President, Engineering Firm

Analytical, theoretical, yet practical — Wharton’s marketing programs empower marketers and non-marketers alike to understand, reach, and influence consumers. Our faculty expertise and research explore branding, customer-centricity, analytics, marketing innovation, and pricing strategies.

Professor Barbara Kahn on the Wharton School as a Leader in Marketing Education

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Customer Analytics

February 25 - March 1, 2019 | Philadelphia, PA

Gain an in-depth understanding of new forms of customer data, enhance your ability to forecast customer behavior, and acquire the skills to develop and execute effective monetization strategies.

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Customer-Driven Marketing – Middle East

December 9 - 12, 2018 | Dubai, United Arab Emirates

Gain a better understanding of your customers and the role of marketing throughout your organization. Using both quantitative and qualitative methods, lectures, case studies, and hands-on exercises, you will learn how to evaluate new business opportunities, forecast, measure consumer preferences, and set pricing. (DUBAI)

Digital Marketing Strategies for the Digital Economy

December 10 - 13, 2018 | Philadelphia, PA

Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.

General Management Program

 | Philadelphia, PA

Enhance your leadership skills and advance your business acumen with a focused curriculum that covers finance, leadership, marketing, and strategy. Earn Wharton alumni status upon completion of six open-enrollment programs. Some restrictions will apply.

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Leveraging Neuroscience for Business Impact

May 13 - 16, 2019 | Philadelphia, PA

Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.

Pricing Strategies: Measuring, Capturing, and Retaining Value

July 22 - 25, 2019 | Philadelphia, PA

Gain new approaches for achieving maximum value and increasing your firm's bottom line. In this program, you'll learn about the specific challenges facing various industries, including pricing new products, short lifecycle products, dynamic pricing, and bundling products and services.

Strategic Marketing for Competitive Advantage

October 21 - 26, 2018 | Philadelphia, PA

Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.

Open Enrollment Program Finder

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