“I attended a Wharton Executive Education marketing program with my controller and found it invaluable, as we now speak a common language.”
— Tony Saldutti, Executive Vice President, Engineering Firm
Analytical, theoretical, yet practical — Wharton’s marketing programs empower marketers and non-marketers alike to understand, reach, and influence consumers. Our faculty expertise and research explore branding, customer-centricity, analytics, marketing innovation, and pricing strategies.
Professor Barbara Kahn on the Wharton School as a Leader in Marketing Education
February 25 - March 1, 2019 | Philadelphia, PA
Gain an in-depth understanding of new forms of customer data, enhance your ability to forecast customer behavior, and acquire the skills to develop and execute effective monetization strategies.
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December 9 - 12, 2018 | Dubai, United Arab Emirates
Gain a better understanding of your customers and the role of marketing throughout your organization. Using both quantitative and qualitative methods, lectures, case studies, and hands-on exercises, you will learn how to evaluate new business opportunities, forecast, measure consumer preferences, and set pricing. (DUBAI)
December 10 - 13, 2018 | Philadelphia, PA
Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.
| Philadelphia, PA
Enhance your leadership skills and advance your business acumen with a focused curriculum that covers finance, leadership, marketing, and strategy. Earn Wharton alumni status upon completion of six open-enrollment programs. Some restrictions will apply.
May 13 - 16, 2019 | Philadelphia, PA
Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.
July 22 - 25, 2019 | Philadelphia, PA
Gain new approaches for achieving maximum value and increasing your firm's bottom line. In this program, you'll learn about the specific challenges facing various industries, including pricing new products, short lifecycle products, dynamic pricing, and bundling products and services.
October 21 - 26, 2018 | Philadelphia, PA
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
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