“I attended a Wharton Executive Education marketing program with my controller and found it invaluable, as we now speak a common language.”
— Tony Saldutti, Executive Vice President, Engineering Firm
Analytical, theoretical, yet practical — Wharton’s marketing programs empower marketers and non-marketers alike to understand, reach, and influence consumers. Our faculty expertise and research explore branding, customer-centricity, analytics, marketing innovation, and pricing strategies.
Professor Barbara Kahn on the Wharton School as a Leader in Marketing Education
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Find the program that meets your needs.
Upon successful completion of the Advanced Management Program, General Management Program, or Advanced Finance Program, you will earn Wharton alumni status.
October 28 - November 1, 2019 | Philadelphia, PA
Gain an in-depth understanding of new forms of customer data, enhance your ability to forecast customer behavior, and acquire the skills to develop and execute effective monetization strategies.
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Gain a better understanding of your customers and the role of marketing throughout your organization. Using both quantitative and qualitative methods, lectures, case studies, and hands-on exercises, you will learn how to evaluate new business opportunities, forecast, measure consumer preferences, and set pricing. (DUBAI)
June 10 - 13, 2019 | Philadelphia, PA
Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.
Flexible Learning Journey | Philadelphia, PA
Enhance your leadership skills and advance your business acumen with a focused curriculum that covers finance, leadership, marketing, and strategy. Earn Wharton alumni status upon completion of six open-enrollment programs. Some restrictions will apply.
May 13 - 16, 2019 | Philadelphia, PA
Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.
March 25 - 28, 2019 | Philadelphia, PA
Discover how to apply analytical data to make more informed people-related decisions, and acquire better human resources tools for defining and cultivating organizational culture.
July 22 - 25, 2019 | Philadelphia, PA
Gain new approaches for achieving maximum value and increasing your firm's bottom line. In this program, you'll learn about the specific challenges facing various industries, including pricing new products, short lifecycle products, dynamic pricing, and bundling products and services.
March 31 - April 5, 2019 | Philadelphia, PA
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
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