“I attended a Wharton Executive Education marketing program with my controller and found it invaluable, as we now speak a common language.”
— Tony Saldutti, Executive Vice President, Engineering Firm
Analytical, theoretical, yet practical — Wharton’s marketing programs empower marketers and non-marketers alike to understand, reach, and influence consumers. Our faculty expertise and research explore branding, customer-centricity, analytics, marketing innovation, and pricing strategies.
Professor Barbara Kahn on the Wharton School as a Leader in Marketing Education
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Find the program that meets your needs.
Upon successful completion of the Advanced Management Program, General Management Program, or Advanced Finance Program, you will earn Wharton alumni status.
October 28 – November 1, 2019Philadelphia, PA
Sharpen your analytics mindset and build competency in the skills needed to oversee data-driven business decisions. Discover how to bridge knowledge and communication gaps that may exist between your data science teams and your organization's leadership.
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November 18 – 21, 2019Dubai, United Arab Emirates
Gain a better understanding of your customers and the role of marketing throughout your organization. Using both quantitative and qualitative methods, lectures, case studies, and hands-on exercises, you will learn how to evaluate new business opportunities, forecast, measure consumer preferences, and set pricing.
December 3 – 6, 2019Philadelphia, PA
Understand and evaluate key aspects of digital marketing, including digital strategy, social media and influencer marketing, to enable successful development and implementation of relevant and powerful digital marketing efforts.
Flexible Learning JourneyPhiladelphia, PA
Enhance your leadership skills and advance your business acumen with a focused curriculum that covers finance, leadership, marketing, and strategy. Earn Wharton alumni status upon completion of six open-enrollment programs. Some restrictions will apply.
May 18 – 21, 2020Philadelphia, PA
Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.
April 14 – 17, 2020Philadelphia, PA
Discover how to transform people data into useful insight to improve the way people are managed and to enhance their value. Learn to apply analytical data to make more informed people-related decisions, and acquire better talent management tools for defining and cultivating organizational culture.
July 20 – 23, 2020Philadelphia, PA
Gain new approaches for achieving maximum value and increasing your firm’s bottom line. In this program, you’ll learn about the specific challenges facing various industries, including pricing new products, short lifecycle products, dynamic pricing, and bundling products and services.
April 26 – May 1, 2020Philadelphia, PA
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.