Marketing & Sales

Overview

“I attended a Wharton Executive Education marketing program with my controller and found it invaluable, as we now speak a common language.”
— Tony Saldutti, Executive Vice President, Engineering Firm

Analytical, theoretical, yet practical — Wharton’s marketing programs empower marketers and non-marketers alike to understand, reach, and influence consumers. Our faculty expertise and research explore branding, customer-centricity, analytics, marketing innovation, and pricing strategies.

Professor Barbara Kahn on the Wharton School as a Leader in Marketing Education

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Find the program that meets your needs.

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Alumni Status

Upon successful completion of the Advanced Management Program, General Management Program, or Advanced Finance Program, you will earn Wharton alumni status.



Download Program Calendar
Find the program that meets your needs.

Download PDF


Alumni Status

Upon successful completion of the Advanced Management Program, General Management Program, or Advanced Finance Program, you will earn Wharton alumni status.

Customer Analytics for Growth Using Machine Learning, AI, and Big Data

October 28 - November 1, 2019 | Philadelphia, PA

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Sharpen your analytics mindset and build competency in the skills needed to oversee data-driven business decisions. Discover how to bridge knowledge gaps that may exist between your data science teams and the C-suite.

Customer-Driven Marketing – Middle East

November 18 - 21, 2019 | Dubai, United Arab Emirates

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Gain a better understanding of your customers and the role of marketing throughout your organization. Using both quantitative and qualitative methods, lectures, case studies, and hands-on exercises, you will learn how to evaluate new business opportunities, forecast, measure consumer preferences, and set pricing. (DUBAI)

Digital Marketing Strategies for the Digital Economy

June 10 - 13, 2019 | Philadelphia, PA

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Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.

General Management Program

Flexible Learning Journey | Philadelphia, PA

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Enhance your leadership skills and advance your business acumen with a focused curriculum that covers finance, leadership, marketing, and strategy. Earn Wharton alumni status upon completion of six open-enrollment programs. Some restrictions will apply.

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Leveraging Neuroscience for Business Impact

May 18 - 21, 2020 | Philadelphia, PA

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Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.

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People Analytics: HR Transformation through Data

April 14 - 17, 2020 | Philadelphia, PA

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Discover how to apply analytical data to make more informed people-related decisions, and acquire better human resources tools for defining and cultivating organizational culture.

Pricing Strategies: Measuring, Capturing, and Retaining Value

July 22 - 25, 2019 | Philadelphia, PA

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Gain new approaches for achieving maximum value and increasing your firm’s bottom line. In this program, you’ll learn about the specific challenges facing various industries, including pricing new products, short lifecycle products, dynamic pricing, and bundling products and services.

Strategic Marketing for Competitive Advantage

September 15 - 20, 2019 | Philadelphia, PA

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Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.

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