HR Management and Analytics: Unlock the Value of Human Capital

HR Management and Analytics - Online Certificate Program

Wharton’s two-month online certificate program, HR Management and Analytics: Unlock the Value of Human Capital, delves into topics that will help you to become a more strategic HR partner by gaining a holistic understanding of how HR management and data analytics intersect.

Program Format

2 months, online
4–6 hours per week

Program Tuition


Program Start Dates

December 2, 2020

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Delivered in collaboration with program partner Emeritus:


You Can’t Manage What You Don’t Measure

Most organizations will express that people are their most important asset. Therefore, how can HR professionals continue to make gains as a strategic business partner by both managing people more effectively and by leveraging data analytics? Measure it, then manage it. Yet…


Only 5 percent of big-data investments go to HR, the group that normally manages HR analytics.
Source: Tata Consultancy Services


Only 9 percent of companies believe they have a good understanding of which talent dimensions drive performance in their organization.
Source: Deloitte


Only 11 percent of respondents indicated their rewards systems were highly aligned with their organizational goals, and 23 percent reported that they did not know what rewards their workers value.
Source: Deloitte

Who Is This Program For?

  • Mid- to senior-level human resources and learning and development professionals
  • Business unit heads that cross over into human performance management
  • General managers
  • Owners of small and medium businesses with talent management oversight
  • Consultants and business performance professionals

Professor Martine Haas describes the online certificate program experience.

Participant Titles Include:

  • VP, Talent Management
  • Director of Strategy
  • Business Manager, HR Division
  • HR Business Partner
  • Program Manager, People Analytics
  • SVP/Operations Director
  • Compensation Director
  • Director of Talent Management
  • VP, Human Resources
  • Group HR Manager
  • Chief People Officer
  • People & Change Director

Participant Companies Include:

  • DBS Bank
  • 3M
  • Google
  • The Home Depot
  • Kotak Mahindra Bank
  • The Emirates Group
  • Godrej Industries Ltd
  • Interops Consulting
  • Oasis Investment — Al Shirawi Group
  • Mercer Japan
  • Power Finance Corporation

Your Learning Experience

Wharton’s HR Management and Analytics online program combines theory with practical application, and flexibility with rigor, to give you a holistic view of strategic HR management that includes an overview of people analytics. At the end of this program, you will be able to:

  • Understand the basic principles of using HR analytics to improve collaboration between employees and between departments to meet goals, whether it’s driving innovation or efficiency
  • Leverage data analysis to separate skill from luck; identify internal biases; and understand the staffing cycles of hiring, internal mobility, and attrition
  • Understand the four key factors in measuring performance: regression to the mean, sample size, signal independence, and process versus outcome
  • Initiate and manage people analytics projects to help you reach your organizational goals
  • Motivate individual performance, design reward systems, and create a desirable work environment
  • Create a mindset around systems of work versus individual jobs, focusing on retention and employee potential
  • Design an organizational structure built for recruiting top talent and competitive advantage



Delivered via video lectures

Real-World Examples

Real-World Examples

Delivered through a combination of video and live online lectures

Applications to Data Sets

Applications to Data Sets

Learn through individual assignments and feedback

Debrief of Learnings

Debrief of Learnings

Delivered through a combination of recorded and live video lectures

Program Experience

Program Topics

HR Management and Analytics - Program Modules

Module 1: Introduction to People Analytics and Performance Evaluation

Module 2: Motivation and Reward

Module 3: Tasks, Jobs, and Systems of Work

Module 4: Strategic Staffing

Module 5: Collaboration Networks

Module 6: Talent Management and Analytics

Module 7: Managing Your Career as an HR Professional


Upon successful completion of this online program, you’ll earn a digital certificate of completion from the Wharton School.

HR Management and Analytics - Program Certificate

Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.

This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.

Industry Examples

Academic Director

Martine Haas

Martine Haas, PhDSee Faculty Bio

The Lauder Professor; Professor of Management, The Wharton School; Anthony L. Davis Director of the Joseph H. Lauder Institute for Management and International Studies, The University of Pennsylvania

Research Interests: Global collaboration, human & intellectual capital, information technology use, knowledge sharing, teamwork

Additional Faculty

Matthew Bidwell

Matthew Bidwell, PhDSee Faculty Bio

Associate Professor of Management, The Wharton School

Research Interests: Human resource management, knowledge workers, worker mobility

Peter Cappelli

Peter Cappelli, DPhilSee Faculty Bio

George W. Taylor Professor of Management; Director, Center for Human Resources, The Wharton School

Research Interests: Human-resource practices, public policy related to employment, talent and performance management

B Cade Massey

Cade Massey, PhDSee Faculty Bio

Practice Professor, Operations, Information and Decisions, The Wharton School

Research Interests: People analytics, judgment under uncertainty, organizational behavior

Michael Useem

Michael Useem, PhDSee Faculty Bio

William and Jacalyn Egan Professor of Management; Professor of Management; Director, Center for Leadership and Change Management; Editor, Wharton Leadership Digest

Research Interests: Catastrophic and enterprise risk management, corporate change and restructuring, leadership, decision making, governance