Date, Location, & Fees
Drawing on key faculty and content from Wharton’s top-ranked MBA program, this program introduces you to the critical business concepts every successful manager needs to understand in marketing, finance, strategy, negotiations, and leadership.
Highlights & Benefits
Managers with extensive experience in one functional area and those with a non-business education
Gad Allon, PhDJeffrey A. Keswin Professor; Professor of Operations, Information and Decisions; Director, Jerome Fisher Program in Management & Technology, The Wharton School
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Learn how to use financial data to make more-informed business decisions and to evaluate your firm’s performance. Examine core concepts of finance and accounting in a straightforward, easy-to-grasp manner.
Executives who wish to update their knowledge of basic finance and accounting functions
Richard Lambert, PhDMiller-Sherrerd Professor; Professor of Accounting, The Wharton School
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
Managers who are assuming marketing responsibilities for the first time, as well as marketing managers without specialized formal education
Jagmohan Raju, PhDJoseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing; Vice Dean, Wharton Executive Education
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