Date, Location, & Fees
Description
Uncover industry-disrupting, revenue-building innovation within your existing business model. Learn to create, implement, and promote growth drivers for immediate application within your organization.
Highlights & Benefits
Audience
Business unit leaders seeking new avenues for growth within an existing product line, service, or geographic territory
Academic Director
Serguei Netessine, PhDDhirubhai Ambani Professor of Innovation and Entrepreneurship; Professor of Operations, Information and Decisions; Senior Vice Dean for Innovation and Global Initiatives, The Wharton School
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Shift your mindset from traditional thinking on product- or service-based value creation and competition to a platform and ecosystem perspective, and understand the new set of strategic choices and tradeoffs they represent.
Senior-level managers who have business development responsibilities or lead strategic planning initiatives within their organizations.
Rahul Kapoor, PhDDavid W. Hauck Professor; Professor of Management, The Wharton School
Create and activate the innovation that drives your organization toward sustained growth. Return to your workplace with the ability to empower and commercialize the tools, technology, and principles necessary to build an architecture that triggers a culture of thriving innovation.
Mid-level to senior executives who are tasked with improving overall business processes for medium to large corporations
Christian Terwiesch, PhDAndrew M. Heller Professor; Department Chairperson and Professor of Operations, Information and Decisions; Co-Director, Mack Institute of Innovation Management, The Wharton School; Professor of Health Policy, Perelman School of Medicine, University of Pennsylvania
Karl Ulrich, ScDCIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Dean’s Office Advisor on Asia Strategy, The Wharton School
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