Sports player engagement directors know the stakes are high for sporting organizations, especially when the public spotlight turns to a team or an individual player. They need to be prepared for the unexpected, equipped with the leadership training to handle any situation and to be a solid and trusted resource for player development.
Wharton faculty, led by Ken Shropshire, faculty director of the Wharton Sports Business Initiative, apply their field-based research and the latest strategic insights to help participants strengthen their management skills and ability to effectively influence players and others. Shropshire worked closely with Troy Vincent, former NFL player and executive vice president of NFL football operations, to design a program that can serve as a “mini-MBA.” These engagement officers, many former athletes themselves, already identify with the pressures facing today’s players. Now they can gain additional skills they need to be successful by enhancing their critical thinking and decision-making, crisis communication, and leadership capabilities.
Emphasizing the importance of strategic and personal leadership, this program presents a comprehensive approach to leadership and business acumen development to help participants serve players with clarity, consistency, and credibility, which, in turn, will position them for long-term success.
Session topics include:
- Working Across Organizational Boundaries
- Building a Learning Community
- Management Negotiation Workshop
- Critical Thinking and Decision-Making
- Leading with Emotional Intelligence
- Making the Most of Your Communication Style
- Playing to Your Strengths
Through highly interactive lectures and group application projects, both in the classroom and in smaller work groups, this certification class will equip participants with the ability to be a stronger leader by knowing their strengths and how best to communicate and influence others.
Upon completion of this program, participants will better understand how to enhance a player’s growth and have the skills and confidence needed to create, lead, and manage effective player growth strategies. In addition, they’ll develop a strong network of program graduates and colleagues across sports leagues and college and university athletic departments.
During this program, participants will:
- Attend three, two-day lecture-based sessions in both Philadelphia and San Francisco
- Stay engaged and connected with AED colleagues in between sessions through ongoing virtual content and action learning projects
- Apply classroom discussions and newly acquired professional skills to real challenges facing themselves and their colleagues through hands-on, small-group projects
- Handle high-profile leadership moments and crises while guiding players through the process
- Better understand how to enhance a player’s growth and have the skills and confidence needed to create, lead, and manage effective player growth strategies