Lifelong Learning Testimonial

I do independent consulting and I’m currently working with an international communications and marketing agency. I decided to enroll in the Customer Analytics program because I have worked for 14 years in the consulting industry and wanted to better understand what my clients wanted and needed.

The Wharton program helped me integrate most of my past work experience into one coherent set of skills and gave me a foundation to expand my capabilities. My appreciation for what customers might be looking for has been shifted quite a bit, and I really gained great insights into what it means to work with customers.

One major insight that I got from Customer Analytics was that even though human beings can be infinitely complex, their behavioral patterns are actually not that complex when it comes down to the moment of deciding whether to buy something or not. There are a lot of great tools that can help you understand customers’ underlying propensities and past behaviors.

Another takeaway was that because there’s so much freedom and reach in what you can do in the online digital space, ethics matter. It’s important not just for people in my role but for users, site operators, and ad agencies. I also gained a better understanding of the larger customer analytics community — marketers, consumers, corporate managers, scientists, and developers — and the part each one plays in this field.

The faculty was excellent and the program was well-designed. I felt that they delivered the program at their best. I also had a great time getting to know the other participants during the classes and at lunch and dinner. We ended up building a collective view, a coherent understanding, of a given subject. That kind of thing never happens in a regular work environment, so I really liked that aspect of being in the program. I strongly recommend the course. I would give it a 10 on a scale of 10.

As a Wharton alum taking this class, I almost forgot what it would be like to be back at Wharton. It was a reminder of the quality and style of the faculty, and I realized I missed that environment very much: an environment where you get to access the intellect and rigor of those researchers. I also enjoyed being around the staff members and of course the students who come to take the courses.

So it was great to be surrounded by the kind of place where you can appreciate what academia has achieved over many years; where you can access resources to really understand what’s happening around you, in your own way and on your own terms. I really want that kind of message to be sent out there: for people to understand what it’s like to be back in school once in a while.”

Takashi YoshizakiFounder, Takashi Yoshizaki Consulting, New York City