Strategic Management of Knowledge Assets addresses one of the most important concerns of today’s strategists and decision makers, providing insights and tools to help identify and manage key knowledge assets. Participants will learn how to better utilize existing knowledge, decide which knowledge assets to share and which to shield, and identify outside knowledge that should be absorbed. The program will also help participants strategically create and develop new knowledge, from deep insights into customer experience to business models for growth in uncertain environments.
Session topics include:
- The Entrepreneurial Management of Knowledge
- Developing and Managing Talent
- Customer-Centric Innovation
- Strategy-Driven R&D
- Discovery-Driven Planning
The program is led by Wharton’s experts in strategy, innovation, and talent management, including Ian MacMillan, co-author of The Entrepreneurial Mindset and MarketBusters; Martin Ihrig, who has helped organizations including the ATLAS collaboration at CERN identify and map their critical knowledge assets; Karl Ulrich, Wharton’s vice dean of innovation and professor of operations and information management, and Peter Cappelli, director of Wharton’s Center for Human Resources and professor of management.
By the end of the program, you will have the tools to help your organization prosper in the knowledge age, creating a disruptive competitive advantage by:
- Identifying and strategically managing competitive knowledge
- Managing talent and the tacit knowledge imbedded in that talent
- Developing strategies to deal effectively with technical innovations and accelerate organic growth
- Selectively and strategically sharing your corporate knowledge, effectively absorbing other organizations’ knowledge, targeting growth-generating acquisitions, and forging advantageous alliances
- Discovering entrepreneurial opportunities in a global knowledge economy and reconfiguring your competitive approach to new and existing markets
- Innovating around the customer experience and around reconfigured offerings and services