> Stefano Puntoni, PhD Sebastian S. Kresge Professor of Marketing; Professor of Marketing; Co-Director, Wharton Human-Centered Technology Initiative, The Wharton SchoolResearch Interests:New technologies in marketing, technology adoption, brand management, consumer decision making About Stefano Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at the Wharton School. Prior to joining Penn, Professor Puntoni was a professor of marketing and head of department at the Rotterdam School of Management, Erasmus University, in the Netherlands. He holds a PhD in marketing from London Business School and a degree in Statistics and Economics from the University of Padova in his native Italy. His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Nature Human Behavior, and Management Science. He also writes regularly for managerial outlets such as Harvard Business Review and MIT Sloan Management Review. Most of his ongoing research investigates how new technology is changing consumption and society. He is a former MSI Young Scholar and MSI Scholar, and the winner of several grants and awards. He is currently an associate editor at the Journal of Consumer Research and at the Journal of Marketing. Professor Puntoni teaches in the areas of marketing strategy, new technologies, brand management, and decision making. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtAnalytics for Strategic Growth: AI, Smart Data, and Customer InsightsHarness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data. Executive Influence: Increasing Your Impact with Persuasion and PowerResearch shows that even the most brilliant executives must also possess the skills to influence people. The last mile in getting anything done is convincing others to go along. Executive Influence: Increasing Your Impact with Persuasion and Power will greatly expand your range of power and influence skills, helping you deploy them with confidence and integrity. Discover a broad toolbox of methods and techniques that will transform your skills for a lifetime.
