> Stefano Puntoni, PhD Sebastian S. Kresge Professor of Marketing; Professor of Marketing; Co-Director, Wharton Human-Centered Technology Initiative, The Wharton SchoolResearch Interests:New technologies in marketing, technology adoption, brand management, consumer decision making About Stefano Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at the Wharton School. Prior to joining Penn, Professor Puntoni was a professor of marketing and head of department at the Rotterdam School of Management, Erasmus University, in the Netherlands. He holds a PhD in marketing from London Business School and a degree in Statistics and Economics from the University of Padova in his native Italy. His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Nature Human Behavior, and Management Science. He also writes regularly for managerial outlets such as Harvard Business Review and MIT Sloan Management Review. Most of his ongoing research investigates how new technology is changing consumption and society. He is a former MSI Young Scholar and MSI Scholar, and the winner of several grants and awards. He is currently an associate editor at the Journal of Consumer Research and at the Journal of Marketing. Professor Puntoni teaches in the areas of marketing strategy, new technologies, brand management, and decision making. Read full faculty bio on Wharton websiteExecutive Education Programs TaughtAnalytics for Strategic Growth: AI, Smart Data, and Customer InsightsHarness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data. Executive Development ProgramAscend to greater levels of management by honing your business acumen in multiple core competencies and advance your strategic decision-making capabilities to think faster, smarter, and more creatively. Intensive executive coaching from Wharton’s world-renowned faculty prepares you to lead your organization through the massive disruption happening in industries everywhere. Executive Influence: Increasing Your Impact with Persuasion and PowerResearch shows that even the most brilliant executives must also possess the skills to influence people. The last mile in getting anything done is convincing others to go along. Executive Influence: Increasing Your Impact with Persuasion and Power will greatly expand your range of power and influence skills, helping you deploy them with confidence and integrity. Discover a broad toolbox of methods and techniques that will transform your skills for a lifetime. Generative AI and Business TransformationCo-Academic DirectorThe emergence of generative AI has the potential to launch companies into game-changing growth. In order to successfully leverage its potential, you need a comprehensive understanding of generative AI technology, platforms, and large language models — as well as insight into acceptance barriers. Generative AI and Business Transformation leverages thought leadership from the world-renowned AI research center at The Wharton School to provide an in-depth analysis of the technology and transformative capabilities of generative AI. You’ll leave empowered with the knowledge and real-world strategies required to implement successful applications throughout your organization. Strategies for Accountable AILearn to navigate the legal, ethical, and business challenges of AI, mitigating risks and maximizing benefits. This comprehensive program offers practical frameworks for managing AI’s complexities, including accuracy, risk, transparency, and privacy. Engage with leading faculty in interactive online sessions and self-paced learning, gaining insights to enhance AI safety, trustworthiness, and compliance. Assess and improve your organization’s AI readiness, benefiting from expert guidance and peer networking.
