Business Essentials for Executives was exactly what I was looking for in a well-rounded curriculum that hit all the key pieces of business from finance to strategy to operations. I’ve had a pretty amazing opportunity to work in all different positions in a fourth-generation family business and move up to more responsible roles. I was excited to get back into the classroom and brush up on my skills.
One thing that is challenging in my day-to-day job is balancing our strategic positioning in the market. We came up as a niche provider with a focus on high-end premium organics, but as you grow and those things move closer and closer to commodity, it’s an interesting balance determining what the right approach is, especially since our customers want more from us and it pushes us into areas we didn’t used to play in. The Creating and Sustaining Competitive Advantage session with Professor Nicolaj Siggelkow provided a really structured approach to determining what our customers most value and what our key differentiators are, with a way for us to map that out and see where we fit in the market compared to the competition. After I completed the class, my company had Professor Siggelkow do a session with our executive team. We mapped out our strategy, which was immediately translated into decisions on how we approached certain accounts and determined our pricing and sales strategy.
Finally, I can’t stress enough how great our group (in the class) was. We just bonded so well and so quickly – it was amazing, considering it was only a six-day program. Sharing and learning from (my peers in the class) really added a lot to the experience.”
Business Essentials for Executives was a great program to take because it goes through all the business disciplines, whether it be marketing, business acumen, or leadership. It was great to have so many different professors come in from all backgrounds and hear their experiences and how it relates to your career. I was one of the more vocal people in the class breakouts when we were asked what we would do in a real scenario. It increased my confidence because every time we came back and discussed what really happened, it aligned with my thinking.”
The program covers the five main components of business [marketing, finance, strategy, negotiations, and leadership]. It’s incredibly valuable to get this breadth of understanding. There were at least two key learnings from each discipline that I was able to apply immediately”
This was a comprehensive program that encompassed the core disciplines of the corporate landscape, providing me with real world, practical learnings that I have applied consistently and successfully since attending the course in fall of 2013. For me, personally, I felt I had a gap in my business acumen in the area of accounting and finance, and this part of the curriculum was specifically a revelation for me. That said, the other areas of study (marketing, operations, HR, leadership, etc.) proved just as practical and the lessons repeatable in my work life. Also, the professors weaved in specific examples and anecdotes from the course attendees — who were both globally and functionally diverse — and this really made the material come to life. I’ve been reaping the benefits of this, my first Wharton program, for three years now. I’ve just completed my Certificate of Professional Development, and seen marked differences in my overall performance, leadership, and, most importantly, my revenue results.”
Director Global Accounts, FRHI Hotels & Resorts, Canada