Date, Location, & FeesSelf-paced$2,340Start dates: Enroll immediately Duration: 6 weeks per course Commitment: 3-5 hours per week Program format: 100% online program Tuition: $2,340 Drag for more Program ExperienceWho Should AttendFaculty Program ExperienceHighlights and Key Outcomes Participants will learn how to: Market goods, services, and ideas more effectively online Leverage new models in business and e-commerce to increase profitability Use the right metrics to gauge and guide ongoing customer-centric efforts Generate word of mouth and influence others more effectively Use new techniques in digital market research, including regression analysis, conjoint analysis, and social media analysis Online Course Modules Fundamentals of Digital Marketing, Social Media, and E-Commerce $585/ 4–6 Weeks Gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. Learn More » Marketing Analytics: Data, Tools, and Techniques $585/ 4–6 Weeks Explore real-world applications from various industries to understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business. Learn More » Managing the Value of Customer Relationships $585/ 4–6 Weeks Learn how to radically rethink how you develop and implement customer-centric strategies that you can apply to your existing and most valuable customers today. Learn More » Selling Ideas: How to Influence Others and Get Your Message to Catch On $585/ 4–6 Weeks Discover how to use social media and word of mouth to spread your message and make any product or idea catch on. Learn More » Who Should AttendParticipants may include: Marketing Students Marketing Managers Product Managers Social Media Managers Small-Business Owners Entrepreneurs Nonprofit Directors Advertising Executives Group EnrollmentTo further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group-enrollment benefits to companies sending four or more participants. FacultyJonah Berger, PhDSee Faculty BioAssociate Professor of Marketing, The Wharton SchoolResearch Interests: Consumer decision making, social contagion, social influence, viral marketingPeter Fader, PhDSee Faculty BioFrances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton SchoolResearch Interests: Lifetime value of the customer, sales forecasting for new products, behavioral dataRaghuram Iyengar, PhDSee Faculty BioMiers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, The Wharton SchoolResearch Interests: Pricing, social influence, social networksPeter Fader, PhDSee Faculty BioFrances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton SchoolResearch Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data Date, Location, & FeesSelf-paced$2,340Start dates: Enroll immediately Duration: 6 weeks per course Commitment: 3-5 hours per week Program format: 100% online program Tuition: $2,340 Download BrochureEnroll Now Contact UsSchedule a personalized consultation to discuss your professional goals: +1.215.898.1776 execed@wharton.upenn.edu Download Our Guide: Digital Marketing for Non-MarketersDownload Now
