Online Digital Marketing Certificate Courses

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Program Experience

Highlights and Key Outcomes

Participants will learn how to:

Market goods, services, and ideas more effectively online
Leverage new models in business and e-commerce to increase profitability
Use the right metrics to gauge and guide ongoing customer-centric efforts
Generate word of mouth and influence others more effectively
Use new techniques in digital market research, including regression analysis, conjoint analysis, and social media analysis

Online Course Modules

How it works
To earn our Digital Marketing Certificate, learners must complete four courses.

Fundamentals of Digital Marketing, Social Media, and E-Commerce
Gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.
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Marketing Analytics: Data, Tools, and Techniques
Explore real-world applications from various industries to understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business.
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Managing the Value of Customer Relationships
Learn how to radically rethink how you develop and implement customer-centric strategies that you can apply to your existing and most valuable customers today.
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Selling Ideas: How to Influence Others and Get Your Message to Catch On
Discover how to use social media and word of mouth to spread your message and make any product or idea catch on.
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What Do I Earn?

CEU Credits

To receive CEUs for your Wharton Online course(s), you must complete all coursework and pass all assessments in a CEU-eligible program of study with a score of 70% or above.

CEUs are included with every Wharton Online course. Upon successful course completion, learners automatically earn one CEU, which is noted in the digital credentials.

Credentialing

Upon successfully completing your program, you'll receive a digital program certificate and a digital badge for each course recognizing your achievement. These digital credentials are verified, shareable credentials that showcase your dedication and newly acquired skills.

You can easily share your digital credentials on LinkedIn, your personal website, digital resume, or email signature — making it simple for employers, peers, and your professional network to see what you've accomplished.

Wharton Online certificate

Who Should Attend

Participants may include:

Marketing Students
Marketing Managers
Product Managers
Social Media Managers
Small-Business Owners
Entrepreneurs
Nonprofit Directors
Advertising Executives

Group Enrollment

To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group-enrollment benefits to companies sending four or more participants.

Faculty

Jonah Berger, PhDSee Faculty Bio

Associate Professor of Marketing, The Wharton School

Research Interests: Consumer decision making, social contagion, social influence, viral marketing

Peter Fader, PhDSee Faculty Bio

Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School

Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data

Raghuram Iyengar, PhDSee Faculty Bio

Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, The Wharton School

Research Interests: Pricing, social influence, social networks