As technological advances reshape business in nearly every industry, many companies are still basing important decisions on questionnaires, focus groups, card swipes, and GPS tracking. But there are new, more accurate sources of information. Recent breakthroughs in neuroscience are helping us understand more about what holds people's attention and what motivates them. The real and potential business applications are astounding.
Grounded in the latest research of the Wharton Neuroscience Initiative and based on Wharton’s Introduction to Brain Science for Business MBA course, this program presents a unique opportunity to learn directly from the scientists who are making new discoveries.
Leveraging Neuroscience for Business Impact will show you how the brain works and how to apply neuroscience principles in your organization to shape and improve management, team-building, and innovation.
Academic Director Michael Platt says neuroscience can improve management in myriad ways.
May 13 - 16, 2019Philadelphia, PA$9,100
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In Leveraging Neuroscience for Business Impact, you will:
Businesses as People: Academic Director Michael Platt on how consumers build empathy with companies
This highly interactive program begins with an overview of contemporary brain science. You will learn the basics of neuroscience and become familiar with important techniques for measuring and manipulating brain function. An interdisciplinary team of Wharton faculty will share major findings in neuroscience with applications to business, including selective attention and advertising; valuation and marketing; decision-making and the tyranny of choice; learning, innovation, and creativity; user experience and product design; and social influence, team building, and leadership.
A blend of lectures, case studies, experiential sessions, and small-group work will help you begin to apply the latest insights from neuroscience to your organizational challenges. Participants will also work closely with one other and with faculty on a project to develop new ideas for neuroscience applications. The project culminates in a pitch session on the final day that will be critiqued by the group. You will leave the program with an actionable plan and a new network of highly experienced peers and faculty experts that you can access into the future.
Session topics include:
Professor Michael Platt talks about Leveraging Neuroscience for Business Impact on Wharton Business Radio, SiriusXM.
Under the Hood: Professor Michael Platt says this program goes beyond scientific theory to understanding human behavior.
Participants in this program are executives responsible for driving top-line growth, managing portfolios, leading innovation, or creating new business models. Specific industries that will benefit from program content include but are not limited to pharmaceuticals and health care, marketing, manufacturing and consumer products, and financial services.
Potential job titles and roles include:
Fluency in English, written and spoken, is required for participation in Wharton executive education programs unless otherwise indicated.
To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group enrollment benefits to companies sending four or more participants.
Michael Platt, PhDSee Faculty Bio
Director, the Wharton Neuroscience Initiative; James S. Riepe University Professor, Marketing Department, the Wharton School; Department of Neuroscience, Perelman School of Medicine; Department of Psychology, School of Arts and Sciences; the University of Pennsylvania
Emily Falk, PhDSee Faculty Bio
Associate Professor of Communication, Associate Professor of Psychology, The University of Pennsylvania; Associate Professor of Marketing, The Wharton School
Elizabeth Johnson, PhDSee Faculty Bio
Executive Director & Senior Fellow, Wharton Neuroscience Initiative, The Wharton School
Joe Kable, PhDSee Faculty Bio
Baird Term Associate Professor of Psychology, University of Pennsylvania
Gideon Nave, PhDSee Faculty Bio
Assistant Professor of Marketing, The Wharton School
Research Interests: Computational neuroscience, cognitive psychology, game theory, machine learning
Nina Strohminger, PhDSee Faculty Bio
Assistant Professor of Legal Studies & Business Ethics, The Wharton School
Download the program schedule, including session details.
Tuition for this program includes lodging and most meals. Prices are subject to change.
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