Understanding the Brain: Using Neuroscience to Deliver Better Business Results (NEBU)

Examining the brain enables us to tap into human thought and behavior. On an individual level, the brain is tied to our happiness, interpersonal relationships, and productivity. On an organizational level, it impacts communication, team building, decision making, and our ability to gauge customer preferences and actions.

Neuroscience — the traditional study of the human brain and neurological systems, which regulate emotions and key decision-making processes — is empowering people to reach their full potential. It is helping leaders and businesses achieve more informed decisions, forge deeper social connection between teams, and predict customer needs and behaviors with increased precision.

Program Highlights

Understand the basic anatomy and physiology of the brain and master techniques for leveraging cognitive insights
Leverage facets of the social brain to increase social capital, establish culture, and manage organizational change
Synthesize implications for business decisions using concepts such as normalization, the basis of choice overload and decoy effects, and evidence accumulation
Learn how to use neuroscience tools and insights to improve marketing efficiency and effectiveness
Examine the brain processes underlying exploration to enhance individual creativity and boost organizational innovation

PROGRAM DETAILS

Duration: 6 weeks

Location: Online

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The program fee is US$2,600 and covers teaching fees, all academic material, and access to online coursework.

Program Format

Following a natural progression, this program helps you master a fundamental understanding of neuroscience and develop expertise in its applications, including culture, decision making, innovation, productivity, and job satisfaction.

Module 1

Introduction to Neuroscience

Module 2

Building Culture and Relationships

Module 3

Neuroscience and Decision Making in Leaders

Module 4

Neuroscience Applications in Marketing

Module 5

Powering Innovation and Creativity

Module 6

Future Trends in Neuroscience

Who Should Attend

Covering a wide variety of applications in neuroscience, this program helps anyone who wants to improve social connections and team effectiveness, make less emotion-driven decisions, and unlock the creative powers of the brain to achieve better, more creative innovation and results.

Certificate

Upon successful completion of the program, you will earn a digital certificate of completion from the Wharton School.

Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School. This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.

To learn more, please contact:

+1 680 205 5118 (US)
learner.success@emeritus.org

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Delivered in collaboration with program partner Emeritus:

Michael Platt, PhDSee Faculty Bio

Director, the Wharton Neuroscience Initiative; James S. Riepe University Professor, Professor of Marketing, The Wharton School; Professor of Psychology, Professor of Neuroscience, University of Pennsylvania

Sorin PatilinetSee Faculty Bio

Global Director, Mars Marketing Communications Lab

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