Date, Location, & Fees

Oct. 12 – 16, 2020
Philadelphia, PA
$11,280
May 10 – 14, 2021
Philadelphia, PA
$11,280

Description

Learn how to unlock significant opportunities for adding value and growth by innovating with your existing products, customers, and markets. Implement a process for business model innovation that can be used repeatedly throughout your organization.

Highlights & Benefits

  • Uncover within your organization currently unidentified ways to dramatically improve profitability and productivity
  • Conduct an audit of your current business model and generate ideas for innovations
  • Develop defense mechanisms beyond intellectual property protection
  • Master a framework for driving and managing innovative change in your firm

Audience

Business unit leaders seeking new avenues for growth within an existing product line, service, or geographic territory

Academic Director

Serguei Netessine, PhDDhirubhai Ambani Professor of Innovation and Entrepreneurship; Professor of Operations, Information, and Decisions; Departmental PhD Program Coordinator; Vice Dean, Global Initiatives, The Wharton School

Date, Location, & Fees

Sep. 14 – 17, 2020
Philadelphia, PA
$9,375

Description

Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.

Highlights & Benefits

  • Strengthen client relationships and hone marketing and communication strategies
  • Improve team selection, productivity, and job satisfaction through brain training
  • Gain hands-on experience designing choice sets that shape consumer decisions

Audience

Corporate executives and government and military leaders responsible for managing technology initiatives and emerging business portfolios, leading innovation, or creating new business models

Academic Director

Michael Platt, PhDDirector, the Wharton Neuroscience Initiative; James S. Riepe University Professor, Marketing Department, the Wharton School; Department of Neuroscience, Perelman School of Medicine; Department of Psychology, School of Arts and Sciences; the University of Pennsylvania

Date, Location, & Fees

Jun. 7 – 11, 2020
San Francisco, CA
$11,280
Jan. 11 – 15, 2021
Philadelphia, PA
$11,280

Description

Innovation is a process that can be managed and perfected to help organizations increase their value and achieve new levels of success. Become the catalyst for company-wide change when you learn how to construct the architecture that drives innovation in an organization.

Highlights & Benefits

  • Acquire the tools and principles to actively manage the process of innovation
  • Identify future threats and strategic opportunities for growth
  • Learn how to run an innovation tournament within your organization to uncover business ideas to pursue
  • Develop creative problem-solving skills that will make your organization more competitive

Audience

Mid-level to senior executives who are tasked with improving overall business processes for medium to large corporations

Academic Director

Christian Terwiesch, PhDAndrew M. Heller Professor at the Wharton School; Department Chair and Professor of Operations, Information, and Decisions; Professor of Health Policy, Perelman School of Medicine; Co-Director, Mack Institute of Innovation Management

Karl Ulrich, ScDCIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Vice Dean of Entrepreneurship and Innovation, The Wharton School



Contact Us

Schedule a personalized consultation to discuss your professional goals:

 +1.215.898.1776 execed@wharton.upenn.edu