Date, Location, & Fees
Learn how to unlock significant opportunities for adding value and growth by innovating with your existing products, customers, and markets. Implement a process for business model innovation that can be used repeatedly throughout your organization.
Highlights & Benefits
Business unit leaders seeking new avenues for growth within an existing product line, service, or geographic territory
Serguei Netessine, PhDDhirubhai Ambani Professor of Innovation and Entrepreneurship; Professor of Operations, Information, and Decisions; Departmental PhD Program Coordinator; Vice Dean, Global Initiatives, The Wharton School
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Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.
Corporate executives and government and military leaders responsible for managing technology initiatives and emerging business portfolios, leading innovation, or creating new business models
Michael Platt, PhDDirector, the Wharton Neuroscience Initiative; James S. Riepe University Professor, Marketing Department, the Wharton School; Department of Neuroscience, Perelman School of Medicine; Department of Psychology, School of Arts and Sciences; the University of Pennsylvania
Innovation is a process that can be managed and perfected to help organizations increase their value and achieve new levels of success. Become the catalyst for company-wide change when you learn how to construct the architecture that drives innovation in an organization.
Mid-level to senior executives who are tasked with improving overall business processes for medium to large corporations
Christian Terwiesch, PhDAndrew M. Heller Professor at the Wharton School; Department Chair and Professor of Operations, Information, and Decisions; Professor of Health Policy, Perelman School of Medicine; Co-Director, Mack Institute of Innovation Management
Karl Ulrich, ScDCIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Vice Dean of Entrepreneurship and Innovation, The Wharton School
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