Date, Location, & Fees

May 6 – 10, 2024
Philadelphia, PA
$12,000
Nov. 11 – 15, 2024
Philadelphia, PA
$12,500

Description

Uncover industry-disrupting, revenue-building innovation within your existing business model. Learn to create, implement, and promote growth drivers for immediate application within your organization.

Highlights & Benefits

  • Uncover within your organization currently unidentified ways to dramatically improve profitability and productivity
  • Conduct an audit of your current business model and generate ideas for innovations
  • Develop defense mechanisms beyond intellectual property protection
  • Master a framework for driving and managing innovative change in your firm

Audience

Business unit leaders seeking new avenues for growth within an existing product line, service, or geographic territory

Academic Director

Serguei Netessine, PhDDhirubhai Ambani Professor of Innovation and Entrepreneurship; Professor of Operations, Information, and Decisions; Senior Vice Dean for Innovation and Global Initiatives, The Wharton School

Date, Location, & Fees

May 13 – 17, 2024
Philadelphia, PA
$12,000
Nov. 18 – 22, 2024
Philadelphia, PA
$12,250

Description

Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.

Highlights & Benefits

  • Strengthen client relationships and hone marketing and communication strategies
  • Improve team selection, productivity, and job satisfaction through brain training
  • Gain hands-on experience designing choice sets that shape consumer decisions

Audience

Corporate executives and government and military leaders responsible for managing technology initiatives and emerging business portfolios, leading innovation, or creating new business models

Academic Director

Michael Platt, PhDDirector, the Wharton Neuroscience Initiative; James S. Riepe University Professor, Professor of Marketing, The Wharton School; Professor of Psychology, Professor of Neuroscience, University of Pennsylvania

Date, Location, & Fees

Jun. 3 – 7, 2024
Philadelphia, PA
$12,000
Apr. 28 – May 2, 2025
Philadelphia, PA
$12,500

Description

Create and activate the innovation that drives your organization toward sustained growth. Return to your workplace with the ability to empower and commercialize the tools, technology, and principles necessary to build an architecture that triggers a culture of thriving innovation.

Highlights & Benefits

  • Acquire the tools and principles to actively manage the process of innovation
  • Identify future threats and strategic opportunities for growth
  • Learn how to run an innovation tournament within your organization to uncover business ideas to pursue
  • Develop creative problem-solving skills that will make your organization more competitive

Audience

Mid-level to senior executives who are tasked with improving overall business processes for medium to large corporations

Academic Director

Christian Terwiesch, PhDAndrew M. Heller Professor; Department Chairperson and Professor of Operations, Information and Decisions; Co-Director, Mack Institute of Innovation Management, The Wharton School; Professor of Health Policy, Perelman School of Medicine, University of Pennsylvania

Karl Ulrich, ScDCIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Dean’s Office Advisor on Asia Strategy, The Wharton School



Contact Us

Schedule a personalized consultation to discuss your professional goals:

 +1.215.898.1776 execed@wharton.upenn.edu