Date, Location, & Fees
Description
Uncover industry-disrupting, revenue-building innovation within your existing business model. Learn to create, implement, and promote growth drivers for immediate application within your organization.
Highlights & Benefits
Audience
Business unit leaders seeking new avenues for growth within an existing product line, service, or geographic territory
Academic Director
Serguei Netessine, PhDDhirubhai Ambani Professor of Innovation and Entrepreneurship; Professor of Operations, Information, and Decisions; Senior Vice Dean for Innovation and Global Initiatives, The Wharton School
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Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.
Corporate executives and government and military leaders responsible for managing technology initiatives and emerging business portfolios, leading innovation, or creating new business models
Michael Platt, PhDDirector, the Wharton Neuroscience Initiative; James S. Riepe University Professor, Professor of Marketing, The Wharton School; Professor of Psychology, Professor of Neuroscience, University of Pennsylvania
Create and activate the innovation that drives your organization toward sustained growth. Return to your workplace with the ability to empower and commercialize the tools, technology, and principles necessary to build an architecture that triggers a culture of thriving innovation.
Mid-level to senior executives who are tasked with improving overall business processes for medium to large corporations
Christian Terwiesch, PhDAndrew M. Heller Professor; Department Chairperson and Professor of Operations, Information and Decisions; Co-Director, Mack Institute of Innovation Management, The Wharton School; Professor of Health Policy, Perelman School of Medicine, University of Pennsylvania
Karl Ulrich, ScDCIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Dean’s Office Advisor on Asia Strategy, The Wharton School
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