Date, Location, & Fees

Nov. 15 – 19, 2021
Live Online
$6,500
9:30 a.m. to 2:00 p.m. EST

Description

Discover how to transform people data into useful insight to improve the way people are managed and to enhance their value. Learn to apply analytical data to make more informed people-related decisions, and acquire better talent management tools for defining and cultivating organizational culture.

Highlights & Benefits

  • Remove subjectivity from your decisions and instead rely on objective data
  • Acquire HR tools for defining and cultivating organizational culture
  • Position yourself as a strategic partner in your company’s talent management

Audience

Senior-level HR executives, business unit and general managers who need to build analytics capabilities, improve the quality of talent, and acquire better tools for managing and leading organizations.

Academic Director

Matthew Bidwell, PhDAssociate Professor of Management, The Wharton School

Cade Massey, PhDPractice Professor, Operations, Information and Decisions, The Wharton School

Date, Location, & Fees

Oct. 25 – 29, 2021
Live Online
$7,800
9:30 a.m. to 2:00 p.m. EDT
Mar. 7 – 11, 2022
Live Online
$7,800

Description

Harness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data.

Highlights & Benefits

  • Learn more about how machine learning and artificial intelligence can enhance managerial decisions
  • Master and select the right tools for predicting future customer behavior
  • Gain new insights into selecting and managing data-science teams

Audience

Senior-level managers who are responsible for influencing business decisions across marketing, finance, operations, and strategy; those who are responsible for data-science teams

Academic Director

Raghuram Iyengar, PhDMiers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School

Date, Location, & Fees

Oct. 25 – 28, 2021
Live Online
$6,500
8:00 a.m. to 1:00 p.m. EDT
Monday to Thursday
May 9 – 12, 2022
Live Online
$6,500
8:00 a.m. to 1:00 p.m. EDT
Monday to Thursday

Description

Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.

Highlights & Benefits

  • Strengthen client relationships and hone marketing and communication strategies
  • Improve team selection, productivity, and job satisfaction through brain training
  • Gain hands-on experience designing choice sets that shape consumer decisions

Audience

Corporate executives and government and military leaders responsible for managing technology initiatives and emerging business portfolios, leading innovation, or creating new business models

Academic Director

Michael Platt, PhDDirector, the Wharton Neuroscience Initiative; James S. Riepe University Professor, Professor of Marketing, The Wharton School; Professor of Psychology, Professor of Neuroscience, University of Pennsylvania



Contact Us

Schedule a personalized consultation to discuss your professional goals:

 +1.215.898.1776 execed@wharton.upenn.edu