Innovation for Growth
shows you how to apply the latest thinking for continually creating new business models, improving customer experience, leveraging value propositions, opening new markets, and launching new products.
During hands-on workshops you will learn how to use the latest models, frameworks, and methods for:
- Searching for innovation opportunities across the full-spectrum of growth pathways
- Allocating resources to the portfolio of innovation initiatives
- Applying design thinking to connect deep customer insights into what is needed with technology possibilities
- Using innovation tournaments to surface the best opportunities
- Using real options methods, fast prototyping, scenario analysis, and other tools for containing the risks of innovation
- Accelerating the commercialization of innovations into the market
- Building the organizational capabilities needed to realize the ambitions of the growth strategy
Who Attends This Program
Innovation for Growth is for business leaders who have a significant role in the innovation and technology strategies of the firm. Those who will find the greatest value in the program include:
- Product and market development leaders
- Managers of new businesses
- CTOs and R&D directors
- Chief Innovation Officers and senior executives responsible for driving organic growth and developing new businesses
To further leverage the value and impact of Innovation for Growth: Strategies for Creating Value, we encourage companies to send cross-functional teams of executives to Wharton. We offer group enrollment benefits to companies sending four or more participants to this program.
“I am responsible for Latin America and Canada for Zoetis, the world’s largest animal health company that produces products and solutions for prevention and disease treatment. Leading an innovation-based health sciences company, I’ve asked myself, ‘How do I identify innovation and help it drive our growth?’
The Innovation for Growth class was phenomenal – it not only triggered my thought processes, but it also let me walk away with an excellent tool kit that includes Innovation Tournaments. Most people think innovation only comes from a certain area. I found that more innovation can be driven from not only from a specific area but from all parts of the organization. When everyone is involved in the process, the outcome is much richer.
Any organization thinking about creating a competitive advantage or driving their future growth would benefit from Wharton’s programs.”
— Joyce Lee, Executive Vice President, Area President, Zoetis, Inc.
“The innovation program was exceptional. It has allowed me to put structure and process around innovation. I have used the scenario planning several times and received great feedback from my team. It was simple, quick and extremely effective.”
— Jackie Larson, VP of Operations, accounts receivables management firm
“The innovation program was one of the best executive education seminars I have attended. It included big picture conceptual discussion to challenge executives to think beyond their existing innovation process, and also specific tools to evaluate your portfolio. I have used several of the tools to highlight strategic issues with our senior management team. In addition to good program content, the presenters were excellent, and responsive to the program attendees.”
— David VerNooy, Vice President, RDE, consumer products firm
“The innovation course provided me with several key insights that have been useful in filling out our innovation pipeline. We have been able to invigorate mature products with fresh, new looks at markets where they might be utilized. As a result we have an entire new business area. The tools brought back from the Innovation program were critical to identification of these peripheral opportunities. We were missing some obvious opportunities!!
“I can't say enough about the post course materials and follow up; it is truly an impressive program all around. I look forward to taking more Executive Education courses at Wharton in the future.”
— Alan Pape, Business Development Manager, Sartomer Company
“The Innovation program helped me and my company gain a better understanding of how to target innovation resources and improve processes to achieve the most impact (ROI). It instills a grounded view of innovation that goes beyond products and technology into organizational issues plus the design of innovation across our business.
All facets of the program were exemplary, starting with a great introduction by George Day and Roche Parayre. Content by guest speakers such as Larry Huston created a unique perspective on how to make innovation really feasible. Finally, the back-end Innovation Portal has given students and teachers the added value of extending conversations and exploration of Innovation beyond the week and the classroom. I recommend that anyone interested in innovation take this outstanding program.”
— Stephen Lines, Program Director, AstraZeneca
“The innovation program provided a comprehensive deep dive into the what, where, when, and how to do innovation in a tidy, compact package. The tools, speakers, and facilitators offered fresh perspectives into this growth driver for business. Perhaps the greatest impact involved consideration of The Who. Anyone can innovate in an organization, but depending on 'who' the innovator is determines the process necessary to go from an idea to an application. That exploration gave me as a learner the direction I needed to implement new models in the day to day work.”
— Fortune 500 Media Executive
“Having done my PhD in the US and currently living in Europe (Portugal) and working for an International Management Consultancy Company, this was just a great programme. In three days I was able to establish a network of contacts extremely useful for my daily activities in the innovation field. I also acquired a deeper understanding of the innovation concept. The course also has some very interesting practical examples. Is definitely worth taking it!!”
— Sara Medina, Member of the Board, SPI
“Excellent program. The innovation program provided me with the necessary concepts and tools that I could take back to our organization and begin using immediately. There was a great balance between practice and theory and a solid mix of credible professors and industry experts.”
— Todd Leight, Director of Marketing and Sales, TEI Biosciences
“Having had access to world leading innovations research and researchers gave me insights which I did not think was possible in such short period of time. Growing the Top Line: Full-Spectrum Innovation Strategies broadened my perspectives on innovation and provided me the strategic tools and language which have served as key contributions to the innovation strategy work at Sony Ericsson.”
— Susanna Bill, Innovation Manager, Sony Ericsson
“Innovation itself is a quickly evolving area, and innovation courses should continue to evolve and challenge the old techniques. The fact that uncertainty or 'black swan' logic is incorporated into the mix here is a promising sign that this course, and more importantly this school, is itself innovative. NICE JOB!!”
— Jay Lawson, VP/GM Stryker Craniomaxillofacial, Stryker
James Cowan is president of Neutrik USA, a subsidiary of Neutrik AG, the world leader in the design, manufacture, and marketing of audio, coaxial, power, and circular connectors. Although the parent company maintained that its top priority was to anticipate and fulfill future market needs, Cowan learned by coming to Wharton that his company's approach was not working. “We weren't listening to the needs of the market. Since we had an engineering-driven environment we assumed that we knew what the market needed, and then we would force those ideas onto the customers. I realized when I attended this program that if we continued to follow our current model, we wouldn't maintain growth.”
When Cowan returned to his company, he presented many of the ideas he learned during the program to the board of directors, who enthusiastically embraced them. "As a direct result of attending Wharton's outstanding course and sharing its valuable lessons, we created a director of marketing position at our headquarters in Europe. Our new marketing director is providing greater focus on growing the company based on its core strengths. We're now reaching those in our market who didn't know about our products or our company.”
Cowan strongly recommends Innovation for Growth. “Not only did it give me the insights I needed to see what had to be changed, but the program taught me strategies for creating solutions. As a result, my company is much better positioned to maintain growth.”