Strategic Persuasion Workshop is a highly customized experience. It begins before you arrive at Wharton with three personality-based assessments. This “inside-out” approach helps you recognize which persuasion styles come most naturally and better enables you to leverage your strengths. It also helps you to understand the steps you must take to gain greater influence and credibility in your organization.
Strategic Persuasion Workshop features group work, feedback sessions, interactive lectures, and exercises to provide personalized feedback on your persuasion styles.
Rather than rely on lecture-based case studies, the program uses actual organizational challenges submitted by the participants, who work on them in teams. This approach means in addition learning new tools and techniques, you gain experience in applying them to real-world problems before you leave the program.
Session topics for Strategic Persuasion Workshop include:
- Using Authority to Gain Cooperation, Not Just Compliance
- Secrets of a Well-Structured Argument: Define the Problem, Discover the Causes, Present Your Preferred Answer, and Justify It as the Best Alternative.
- Corporate Culture: How to Understand and Cope with It
- The Four Steps for Selling an Idea: Consider, Connect, Communicate, Commit
- How to Master Organizational Politics Without Going Over to the “Dark Side”
Who Attends This Program
Persuasion and influence inside organizations are core skills for everyone who has to get things done in a complex work environment. These include executives who are moving from a functional to a general management role, as well as managers at every level. This program also attracts participants who work in government, health care, international agencies, and nonprofit groups.
To further leverage the value and impact of Strategic Persuasion Workshop, we encourage companies to send cross-functional teams of executives to Wharton. We offer group enrollment benefits to companies sending four or more participants to this program.
All candidates must be able to understand written and spoken English and participate actively in intensive discussions and teamwork in English. A pre-program English tutorial is available upon request from the University of Pennsylvania's English Language Programs (ELPs).
Tuition for Philadelphia programs includes lodging and meals. Prices are subject to change. Contact a member of the Wharton Executive Education Client Relations team for more information on course specifics and to discuss how this program can meet your professional development needs. Please contact them by email or by phone at +1.215.898.1776.
Plan Your Stay
“I have already used what I learned in the Strategic Persuasion program many times. A pharmaceutical account that was in question when I came to the program is now stronger than ever. The practice and technique of Woo I acquired at Wharton saved this annual $5 million dollar account, and kept a long relationship from going to my competition.”
— Anthony Saldutti, Executive Vice President, MDavis Inc.