Digital Leadership Certificate Program

Program Experience

Highlights and Key Outcomes

In the Digital Leadership Certificate Program, you will:

• Adapt to changing business environments
• Develop effective digital strategies to support business goals
• Incorporate new technologies into business operations
• Implement strategic initiatives for digital platforms
• Overcome roadblocks to organizational change

Experience and Impact

Prepare yourself for a leadership position in today’s evolving landscape with Wharton Online’s Digital Leadership program. As you progress through this digital business-leadership program, you’ll learn from real-world examples and gain crucial skills that can help you elevate your organization’s digital strategy.

How it works
To earn our digital-leadership certificate, learners must complete four digital-leadership education courses.

Leadership in the Age of Digital Disruption
Led by renowned Wharton professor Barbara Kahn, this course dives deep into understanding the profound impact of digital disruption on traditional business models. You'll learn how to harness the power of emerging technologies and foster a culture of innovation within your organization. Through expert insights and real-world case studies, this course will empower you to craft strategies that leverage digital transformation, gain a competitive edge, and enhance decision making with data-driven insights. You’ll also explore ways to lead your team through the challenges and opportunities presented by digital disruption, ensuring your organization remains agile and forward-thinking.
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Artificial Intelligence for Business
Led by industry expert and Wharton professor Kartik Hosanagar, discover how artificial intelligence can transform your business operations with this cutting-edge course. Learn to leverage AI for data-driven decision making, improve efficiency, and gain a competitive edge in the market. This course covers the fundamentals of AI, including machine learning, natural language processing, and predictive analytics. You will explore practical applications of AI in various business functions, from marketing and customer service to supply chain management and human resources. Understand the ethical considerations and potential risks associated with AI implementation and generative AI, and learn how to develop a strategic AI roadmap for your organization. By the end of this course, you will be equipped to harness the power of AI to drive innovation and achieve business success.
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Managing in the Global Digital Economy
Unlock the secrets to thriving in the global digital marketplace with this course. You'll delve into the strategic nuances that drive the success of digital platforms like Airbnb, Uber, Spotify, and Netflix. Understand how network effects shape international expansion, discover the keys to diversifying revenue streams, and tackle the unique profitability challenges of the digital era. This course offers a comprehensive analysis of real-world case studies, helping you understand the competitive advantages and strategic actions that leading companies employ to stay ahead. Equip yourself with the knowledge to leverage digital technology for superior market positioning and performance.
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Removing Barriers to Change in Organizations
This course is designed to equip you with the tools needed to drive effective change within your organization by identifying and overcoming common barriers. You will learn the REDUCE framework, which includes five key components: Reactance, Endowment, Distance, Uncertainty, and Corroborating Evidence. Each component addresses a specific barrier to change. Reactance focuses on managing resistance and encouraging self-persuasion, while Endowment highlights the costs of inaction and addresses attachment to the status quo. Distance helps bridge the gap between current practices and desired changes, and Uncertainty aims to reduce risk and ease fears associated with new initiatives. Corroborating Evidence emphasizes the importance of using multiple sources to reinforce the need for change. Through case studies and interactive exercises, you’ll apply this framework to your own organizational challenges, developing comprehensive plans to address and overcome specific barriers.
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These digital-leadership courses are also offered individually for learners who are interested in the above topics but do not wish to complete a full certificate program.