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Health Care Innovation

Program Overview

A partnership between Wharton Executive Education and Penn Medicine

From the first coronary artery bypass surgeries to today’s advances in genomics and cell-based therapies, scientific and technological innovations continue to dramatically transform health care. Innovations are also reshaping how care is delivered — for example, through connected devices and home monitoring — and are changing the business side too, with novel financial arrangements such as bundled payments and value-based reimbursement.

Wharton Executive Education and Penn Medicine — world-renowned leaders in education and pioneers in health care — have designed a program to enable health care executives and clinicians to take the helm on innovation. The program is intended for established and aspiring leaders, both within and outside the U.S., and imparts a strategic, process-oriented approach to innovation that will speed organizations forward in this new era of health care.

Program Experience

Highlights and Benefits

This program will boost your acumen in managing the innovation activities of any health care organization, whether it is a stand-alone private practice, a large academic medical center, a medical device company, or other type of facility.

In Health Care Innovation, you will:

  • Become a catalyst for innovation in your organization
  • Inspire a culture of experimentation and innovation throughout your business
  • Discover how to guide an innovation project from idea generation to implementation
  • Be well prepared for potential disruptions by new technologies and business models
  • Create and select innovations that improve the patient experience
  • Apply design thinking to come up with viable new solutions to meet patient needs
  • Seize new opportunities to re-imagine the delivery of health care

Moreover, during the program you’ll have the opportunity to network with experts from Wharton and Penn Medicine, and with peers who are passionate about health care innovation.

Physicians will receive a maximum of 23 AMA PRA Category 1 Credits.

The Wharton-Penn Medicine Health Care Innovation program offers an unparalleled curriculum that will enhance your ability to strategically manage innovation in your organization. The program delivers a unique blend of lectures, experiential exercises, simulations, small group conversations, and class discussions with Wharton and Penn Medicine faculty as well as with distinguished industry thought leaders.

You will acquire three crucial perspectives to support you in leading the innovation activities of a health care organization:

Design Thinking in Health Care

  • Delve beyond popular notions about design thinking and understand its power to stimulate innovation
  • Enable effective innovation by considering different outcome metrics including word of mouth and customer delight
  • Manage solution concepts using techniques such as introducing constraints, using analogy, and leveraging cognitive science
  • Discover how to scale an innovation by managing organizational change

Managing the Process of Innovation in a Clinical Organization

  • Acquire effective tools for presenting opportunities
  • Increase innovation opportunities by engaging a large segment of your organization
  • Learn techniques to help you prioritize ideas
  • Broaden the diversity of ideas in an innovation process

Innovation Strategy in Health Care

  • Manage a portfolio of innovations using a helpful “three-horizon” framework
  • Explore value constellation and be able to generate new business models
  • Direct innovation in a way that aligns with strategic priorities
  • Investigate the concept of disruptive innovation as applied to health care delivery

Compete in a Health Care Innovation Tournament

On the first day of the Health Care Innovation program, you and your fellow participants will become engaged in an exciting Innovation Tournament based on a specific clinical challenge. In this competition, new ideas undergo numerous rounds of vetting, and only the strongest and most promising ideas make it to the final round. This type of tournament has been shown to generate remarkable innovation opportunities.

The best ideas from the tournament will lay the foundation for group work during the other days of the program. Participants will have the opportunity to directly apply design thinking methodology to action learning projects related to the winning concepts.

Session topics include:

  • Overview of Innovation in Health Care
  • Tournament Challenge
  • Understanding User Needs
  • Problem Definition and Solving for Delight
  • Connected Strategies and Connected Care
  • Concept Development and Brainstorming Techniques
  • Rapid Validation and Hypothesis Testing
  • Disruptive Innovation: Sleep Medicine Case
  • New Business Models and Value Constellations

Continuing Medical Education

Learning Objectives

The learning objectives of Health Care Innovation can be organized into three groups: Design Thinking in Health Care, Managing the Process of Innovation in a Clinical Organization, and Innovation Strategy in Health Care.

Design Thinking in Health Care

  • Understand the overall Design Thinking process (Double Diamond)
  • Be able to identify needs by conducting interviews, engaging in contextual immersion, and observing care delivery
  • Learn how to define and reframe a problem to enable effective innovation by considering different outcome metrics, including word of mouth and customer delight
  • Be able to manage the process of generating a large and diverse set of solution concepts using techniques such as introducing constraints, using analogy, and leveraging cognitive science
  • Understand the importance of rapid validation and be able to test the most critical assumptions underlying a solution concept
  • Be able to scale up an innovation by understanding and managing the organizational change required for the innovation to succeed

Managing the Process of Innovation in a Clinical Organization

  • Understand that innovation can be managed as a process in the form of a tournament
  • Learn how to present an opportunity
  • Be able to increase the number of opportunities by engaging a large part of the organization
  • Learn different techniques helping to decide which ideas to prioritize
  • Be able to increase the diversity of ideas in an innovation process

Innovation Strategy in Health Care

  • Distinguish between different types of innovation
  • Manage a portfolio of innovations using the three horizon framework
  • Understand value constellation in health care and be able to generate new business models
  • Be able to direct the innovation process in the direction of strategic priorities
  • Understand the concept of disruptive innovation and see how it applies to care delivery
  • Learn about new forms of care delivery in general and connected health care in particular

Accreditation
In support of improving patient care, Penn Medicine is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC) to provide continuing education for the health care team.

Credit Designation
Physicians: Penn Medicine designates this live activity for a maximum of 23 AMA PRA Category 1 Credits. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Disclosures
All faculty and planning committee members’ disclosures of relevant financial relationships will be included in the program materials.

Acknowledgement of Commercial Support
There is no commercial support associated with this educational activity.

For questions related to this educational activity, contact:
Penn Medicine Continuing Medical and Interprofessional Education
Perelman School of Medicine at the University of Pennsylvania:
Email: penncme@pennmedicine.upenn.edu
Phone: 215-898-8005

Who Should Attend

Health Care Innovation is designed for clinicians and health care executives in a variety of settings including large established health care organizations, private practices, and start-up companies both within and outside the U.S. Participants include, but are not limited to, clinicians, scientists, and other administrative and executive leaders who will benefit from learnings and skill development around innovation in health care.

Job titles or roles may include:

  • CEO, COO, CFO, or CMO
  • Vice president
  • Department chair
  • Division chief
  • Physician chief
  • Nursing chief
  • Center director
  • Medical school/nursing school dean
  • Director of quality management or service line programs
  • Other aspiring leaders and innovators in health care organizations and academic medicine

The program may be valuable for individuals from multiple disciplines, including physicians, nurses, business executives, psychologists, pharmacists, and medical researchers.


Group Enrollment

To further leverage the value and impact of this program, we encourage companies to send teams of executives to Wharton. We offer group enrollment benefits benefits to companies sending four or more participants.

Faculty


Christian Terwiesch, PhDSee Faculty Bio

Academic Director

Andrew M. Heller Professor at the Wharton School; Professor of Operations, Information, and Decisions; Professor of Health Policy, Perelman School of Medicine; Co-Director, Mack Institute of Innovation Management

Research Interests: Analyzing operational performance, innovation management, R&D management


Roy Rosin, MBASee Faculty Bio

Academic Director

Chief Innovation Officer, Penn Medicine

Dates, Cost, & Location

April 25 - 28, 2019Philadelphia, PA$6,500


In Partnership With


Contact Us

Contact Us. Schedule a personalized consultation to discuss your professional goals:

 +1.215.898.1776

 execed@wharton.upenn.edu

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