Marketing Analytics

Executives In Meeting

Decode Data for Informed Marketing Decisions and Improved Outcomes

Are you looking to stay abreast of the latest marketing trends, better understand consumer behavior, leverage data for key insights, and maximize the effectiveness of your marketing campaigns? The Marketing Analytics program is designed to help you develop an analytical approach to optimize your marketing spends and make informed decisions. The goal is for you to leverage cutting-edge analytical tools along with traditional marketing methodologies to realize better results and increase profits.

Professionals from any industry can benefit from learning to view marketing through a customer-centric lens and advancing their analytics capabilities. This program is appropriate for anyone who touches the product life cycle, growth strategy, or marketing practice, and there are no prerequisites required.

This program is right for you if you are a:

  • Marketing Manager (traditional, digital, or omni-channel) who aims to use analytics to improve marketing ROI
  • Business or Data Analyst who wants to gain expertise in marketing-specific applications such as regression analysis and conjoint analysis
  • General or Business Manager who wants to take a broad, customer-centric view of innovation for better decision making
  • Product or Brand Manager who seeks to explore analytics techniques to optimize the impact of their marketing investments


Duration: 2 months, 4–6 hours per week

Location: Online

To learn more, please contact:


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Delivered in collaboration with program partner Emeritus:

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Program Faculty

Eric Bradlow

Eric T. Bradlow, PhDSee Faculty Bio

The K. P. Chao Professor; Professor of Marketing; Vice Dean of Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania

Research Interests: Bayesian computation, latent variable models, marketing research methods, missing data problems, analytics, psychometrics

Raghuram Iyengar

Raghuram Iyengar, PhDSee Faculty Bio

Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, The Wharton School

Research Interests: Pricing, social influence, social networks

Ryan Dew

Ryan Dew, PhDSee Faculty Bio

Assistant Professor of Marketing, The Wharton School

Research Interests: Marketing analytics, data-driven design, decision support, preference measurement