Date, Location, & Fees
Description
Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.
Highlights & Benefits
Audience
Corporate executives and government and military leaders responsible for managing technology initiatives and emerging business portfolios, leading innovation, or creating new business models
Academic Director
Michael Platt, PhDDirector, the Wharton Neuroscience Initiative; James S. Riepe University Professor, Professor of Marketing, The Wharton School; Professor of Psychology, Professor of Neuroscience, University of Pennsylvania
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Harness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data.
Senior-level managers who are responsible for influencing business decisions across marketing, finance, operations, and strategy; those who are responsible for data-science teams
Raghuram Iyengar, PhDMiers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School
Create and activate the innovation that drives your organization toward sustained growth. Return to your workplace with the ability to empower and commercialize the tools, technology, and principles necessary to build an architecture that triggers a culture of thriving innovation.
Mid-level to senior executives who are tasked with improving overall business processes for medium to large corporations
Christian Terwiesch, PhDAndrew M. Heller Professor; Department Chairperson and Professor of Operations, Information and Decisions; Co-Director, Mack Institute of Innovation Management, The Wharton School; Professor of Health Policy, Perelman School of Medicine, University of Pennsylvania
Karl Ulrich, ScDCIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Dean’s Office Advisor on Asia Strategy, The Wharton School
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