Date, Location, & Fees

May 18 – 21, 2021
LIVE Virtual
$4,900
8:00 a.m. to 1:00 p.m. EDT
Monday to Thursday

Description

Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.

Highlights & Benefits

  • Strengthen client relationships and hone marketing and communication strategies
  • Improve team selection, productivity, and job satisfaction through brain training
  • Gain hands-on experience designing choice sets that shape consumer decisions

Audience

Corporate executives and government and military leaders responsible for managing technology initiatives and emerging business portfolios, leading innovation, or creating new business models

Academic Director

Michael Platt, PhDDirector, the Wharton Neuroscience Initiative; James S. Riepe University Professor, Professor of Marketing, The Wharton School; Professor of Psychology, Professor of Neuroscience, University of Pennsylvania

Date, Location, & Fees

Mar. 1 – 5, 2021
LIVE Virtual
$5,900
9:30 a.m. to 2:00 p.m. EST

Description

Sharpen your analytics mindset and build competency in the skills needed to oversee data-driven business decisions. Discover how to bridge knowledge and communication gaps that may exist between your data science teams and your organization's leadership.

Highlights & Benefits

  • Learn more about how machine learning and artificial intelligence can enhance managerial decisions
  • Master and select the right tools for predicting future customer behavior
  • Gain new insights into selecting and managing data-science teams

Audience

Senior-level managers who are responsible for influencing business decisions across marketing, finance, operations, and strategy; those who are responsible for data-science teams

Academic Director

Raghuram Iyengar, PhDMiers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School

Date, Location, & Fees

Apr. 19 – 23, 2021
LIVE Virtual
$5,500
9:30 a.m. to 2:00 p.m. EST

Description

Innovation is a process that can be managed and perfected to help organizations increase their value and achieve new levels of success. Become the catalyst for company-wide change when you learn how to construct the architecture that drives innovation in an organization.

Highlights & Benefits

  • Acquire the tools and principles to actively manage the process of innovation
  • Identify future threats and strategic opportunities for growth
  • Learn how to run an innovation tournament within your organization to uncover business ideas to pursue
  • Develop creative problem-solving skills that will make your organization more competitive

Audience

Mid-level to senior executives who are tasked with improving overall business processes for medium to large corporations

Academic Director

Christian Terwiesch, PhDAndrew M. Heller Professor; Department Chairperson and Professor of Operations, Information and Decisions; Co-Director, Mack Institute of Innovation Management, The Wharton School; Professor of Health Policy, Perelman School of Medicine, University of Pennsylvania

Karl Ulrich, ScDCIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Vice Dean of Entrepreneurship and Innovation, The Wharton School



Contact Us

Schedule a personalized consultation to discuss your professional goals:

 +1.215.898.1776 execed@wharton.upenn.edu