Date, Location, & Fees
Description
Learn how to use financial data to make more-informed business decisions and to evaluate your firm’s performance. Examine core concepts of finance and accounting in a straightforward, easy-to-grasp manner.
Highlights & Benefits
Audience
Executives who wish to update their knowledge of basic finance and accounting functions
Academic Director
Richard Lambert, PhDMiller-Sherrerd Professor; Professor of Accounting, The Wharton School
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Accelerate your career with an in-depth understanding of the core concepts that drive business in every industry. Tap into the minds of Wharton’s world-renowned MBA faculty to become a stronger, more decisive leader.
Managers with extensive experience in one functional area and those with a non-business education
Gad Allon, PhDJeffrey A. Keswin Professor; Professor of Operations, Information and Decisions; Director, Jerome Fisher Program in Management & Technology, The Wharton School
Learn how to maximize profits by combining the latest strategic pricing tools and techniques with valuable insights into consumer psychology. Work alongside global peers to develop and defend actionable pricing for immediate use.
Those who are responsible for designing, evaluating, and implementing pricing strategies
Jagmohan Raju, PhDJoseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing, The Wharton School
Z. John Zhang, PhDTsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center
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