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NewCorporate Diplomacy: Reputation and Crisis Management


Program Overview

The financial and reputational damage a public relations crisis can cause a corporation can be catastrophic, especially for organizations moving into emerging or foreign markets. Managing the risk starts months and even years before these situations arise, and involves much more than lobbying or corporate social responsibility alone. Corporate Diplomacy: Reputation and Crisis Management is designed to strengthen the strategic capabilities of senior executives who have to build, save, or salvage the reputation of their company or organization. In today’s highly mobile and social media-connected global marketplace, avoiding, mitigating, and managing potential public relations disasters requires leaders to master the science (and art) of diplomacy and to integrate it into their core business strategy and processes.

The program, which is taught by some of Wharton’s most sought-after experts on corporate reputation management, global strategy, emotional intelligence, and negotiation and persuasion, will give participants a combination of practical tools and the latest academic thinking in stakeholder engagement and crisis management.

Impact & Experience

Corporate Diplomacy will build the capabilities that can help you safeguard your firm’s reputation and value, making the development of stakeholder relationships a key strategic endeavor throughout the organization.

Sessions include:

  • Global Leadership — Strengthen your team’s abilities to collaborate and communicate across organizational silos and cultural and geographical borders
  • Crisis Communication — Learn techniques on how to influence public perception and effectively communicate during a business crisis. Know who should be at the podium when time is of the essence—and your corporate reputation is on the line.
  • Stakeholder Mapping & Analysis — Visualize the often-complex networks of partners, competitors, clients and government agencies, and use that information for competitive advantage.
  • Emotional Intelligence — Discover why this type of intelligence is often more important than technical and cognitive ability, and how it relates to improving outcomes in stakeholder relations.

The program culminates with an opportunity for participants to actually manage a crisis, by interacting with a sophisticated and realistic software-based simulation in which they make crisis action plan decisions; issue press releases; communicate with stakeholders via e-mail, phone, meetings and video conferences; organize press conferences, and carry out trust-building actions that affect how stakeholders judge their company.

Lessons from the Front Lines

This program also includes Lessons from the Front Lines. In these sessions you will learn from some of the world’s most experienced experts on corporate diplomacy and foreign relations, who will share their own perspective on best practices.

  • Carlos Gutierrez is the former Chairman of the Board and CEO of the Kellogg Company.  He served as the U.S. Secretary of Commerce from 2005 to 2009 under President George W. Bush. He is Chair of Albright Stonebridge Group, a global strategic advisory firm and recently served as Vice Chairman of the Institutional Clients Group and a member of the Senior Strategic Advisory Group of Citi.

Who Attends This Program

Corporate Diplomacy is designed for senior leaders of global firms who:

  • Must deal with political and social challenges in order to meet or surpass their financial and operational targets
  • Are responsible for operations, strategy, R&D, sales, supply chains, government affairs, and/or sustainability
  • See a need for a holistic approach to issues of concern to stakeholders rather than a siloed approach which separates core business functions from those facing external stakeholders such as government affairs, sustainability and communications

The program is also suitable for consultants whose firms are focused on international investments, government affairs, corporate (crisis) communications and sustainability who want to broaden or integrate their service offerings.

To further leverage the value and impact of Corporate Diplomacy, we encourage companies to send cross-functional teams of executives to Wharton. We offer one of two exciting group benefits to companies sending four or more participants to this program.


  • Witold Henisz

    Witold Henisz, PhD

    Faculty Director

    Deloitte & Touche Professor of Management, in Honor of Russell E. Palmer, former Managing Partner; The Wharton School

    Research Interests: Stakeholder engagement, political and economic reform, project managementSee Faculty Bio

  • Sigal Barsade

    Sigal Barsade, PhD

    Joseph Frank Bernstein Professor of Management, The Wharton School

    Research Interests: Emotional intelligence, organizational culture, team dynamicsSee Faculty Bio

  • Mario Moussa

    Mario Moussa, PhD

    Senior Fellow, Wharton Executive Education, The Wharton School; President, Moussa Consulting

    See Faculty Bio

  • Greg Urban

    Greg Urban, PhD

    The Arthur Hobson Quinn Professor, Professor of Anthropology, University of Pennsylvania

    See Faculty Bio

Program Logistics

Tuition for Philadelphia programs includes lodging and meals. Prices are subject to change. Program consultants are available to provide more information on course specifics and discuss how this program might meet your needs. Please contact them by e-mail or by phone at +1 215.898.1776.

Plan Your Stay

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