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Creating and Implementing Strategy for Competitive Advantage

Program Overview

Emphasizing the importance of strategic leadership, Creating and Implementing Strategy for Competitive Advantage presents a comprehensive approach to strategy development that stresses the importance of tradeoffs and fit in achieving and sustaining a competitive advantage.

Participants of this strategy program will discuss a variety of options for growth, including alliances, acquisitions, and internal corporate ventures, and leave with well-tested tools and frameworks to clarify and enhance their strategic thinking.

Read more about the Experience & Impact »

Competitive Advantage Program Highlights & Benefits

  • Enhance your ability to assess the strategic impact of the moves of your competitors and how to maintain competitive advantage
  • Understand the general drivers that create and sustain competitive advantage
  • Start the process of mapping your organization’s system of interconnected choices
  • Tailor the planning process to the needs of individual business units
  • Coordinate strategy across multiple lines of business

Contact Us

Schedule a personalized consultation to discuss your professional goals:

+1.215.898.1776  

September 26 - 30, 2016$10,250

Philadelphia, PA

December 5 - 9, 2016$10,250

Philadelphia, PA

Download the program schedule, including session information and other program details.

Tuition for Philadelphia programs includes lodging and meals. Prices are subject to change.

Featured Video

Creating and Implementing Strategy for Competitve Advantage shows participants the drivers that sustain growth, says Professor Nicolaj Siggelkow.

Still considering your options? View programs within Strategy or use our Program Finder.

Experience & Impact

In today’s global economy, the hardest challenge facing executives is creating a competitive advantage — and maintaining it. A disciplined focus on strategy has become crucial for success. Creating and Implementing Strategy for Competitive Advantage is designed to help you evaluate your current strategy, and provide you with the tools to create and implement new strategies.

Wharton faculty, led by Harbir Singh and Nicolaj Siggelkow, co-directors of the Mack Institute for Innovation Management, apply their field-based research and the latest strategic insights to help you broaden your perspective on how to make your organization more competitive.

Emphasizing the importance of strategic leadership, this program presents a comprehensive approach to strategy development that stresses the importance of tradeoffs and fit in achieving and sustaining a competitive advantage. Participants will discuss a variety of options for growth, including alliances, acquisitions, and internal corporate ventures.

In sum, this program provides executives who have responsibility for creating or implementing strategy in the organizations with well-tested tools and frameworks that will clarify and enhance their strategic thinking.

Session topics include:

  • Sources of Competitive Advantage
  • Hypercompetition and Dynamic Strategy
  • Leadership and Strategic Thinking
  • Managing Acquisitions
  • Strategic Alliances: Partnering for Advantage
  • Competitive Advantage and Firm Value

Through highly interactive lectures, exercises, and case studies, both in the classroom and in smaller work groups, this deep dive into strategy will examine how companies have created competitive advantage in a global context.

Strategy Audit

A highlight of the program is the Strategy Audit, a powerful tool that provides a systematic way to analyze your firm’s strategy through a comprehensive analysis. The audit will help you and your team assess both current and future strategic initiatives.

Additionally, hands-on exercises include mapping a firm’s “system of interconnected choices” to depict core and supporting activities and their interdependencies. These strategy maps help managers understand underlying tradeoffs, prioritize resources, and anticipate the ramifications that arise when firms engage in change initiatives.

Overall, you will learn how to:

  • Tailor the planning process to the needs of individual business units
  • Enhance your ability to assess the strategic impact of the moves of your competitors and how to maintain competitive advantage
  • Understand the general drivers that create and sustain competitive advantage
  • Start the process of mapping your organization’s system of interconnected choices
  • Coordinate strategy across multiple lines of business

Participant Profile

Participants by Industry

Creating and Implementing Strategy for Competitive Advantage participants by industry

Participants by Job Function

Creating and Implementing Strategy for Competitive Advantage participants by job function

Participants by Region

Creating and Implementing Strategy for Competitive Advantage participants by region 

 

Who Should Attend

Creating and Implementing Strategy for Competitive Advantage is designed for mid-level to senior-level executives responsible for strategy planning, implementation, and business development. Executives who are moving into this role and wish to get a head start on the process will also benefit.

Participants in this program are a diverse group of strategy leaders from varied industries, backgrounds, and geographies who share their biggest challenges with the class. Faculty tailor the program content to address these issues, so participants enjoy a learning experience that truly resonates with them and meets their learning needs.

Participants leave the program with an expanded peer network, plus specific tools and frameworks they can use to make a meaningful strategic impact within their companies or organizations.

Group Enrollment

To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group enrollment benefits to companies sending four or more participants.

Plan Your Stay

Faculty

Nicolaj Siggelkow, PhDSee Faculty Bio

Academic Director

David M. Knott Professor, Professor of Management; Co-Director, Mack Institute for Innovation Management, The Wharton School

Research Interests: Competitive strategy, firms as systems of interconnected choices

Harbir Singh, PhDSee Faculty Bio

Academic Director

Mack Professor of Management; Co-Director, Mack Institute for Innovation Management; Vice Dean for Global Initiatives, The Wharton School

Research Interests: Corporate governance, corporate restructuring, management buyouts, strategies for corporate acquisitions

Lawrence (Larry) Hrebiniak, PhDSee Faculty Bio

Emeritus Associate Professor, The Wharton School

Research Interests: Organizational adaptation, strategy formulation and implementation

Martin Ihrig, PhDSee Faculty Bio

Adjunct Associate Professor, The Wharton School

Research Interests: Strategy, entrepreneurship, knowledge, innovation

Ian MacMillan, DBASee Faculty Bio

The Dhirubhai Ambani Professor, Professor of Innovation and Entrepreneurship; Director, Sol C. Snider Entrepreneurial Research Center, The Wharton School

Research Interests: Entrepreneurship, new venture management, strategic management

Michael Useem, PhDSee Faculty Bio

William and Jacalyn Egan Professor of Management; Editor, Wharton Leadership Digest; Director, Center for Leadership and Change Management, The Wharton School

Research Interests: Catastrophic and enterprise risk management, corporate change and restructuring, leadership, decision making, governance

Testimonials

The week I spent in this program was one of the more productive weeks of my career. The program is a near-perfect blend of diverse faculty, current and relevant theory, and solid fundamental strategic analysis. The tools I acquired will pay dividends for years to come.”

Shane Peery

Chief Financial Officer, Cherokee & Walker, Inc.

A key takeaway of Wharton’s program is focusing on the structure of the strategy process and how to arrive at a strategic decision — how to best outline, prioritize, and present a strategy  to the leadership team and to decision-makers to move that strategy to the next level. The framework and decision models we learned were very beneficial.

At Hershey Entertainment & Resorts we own and operate a number of businesses, all located in Hershey, Pennsylvania. These businesses include an amusement park, luxury hotel, conference center hotel, camping resort, country club, spa, independent restaurant group, AHL hockey team, and other entertainment and leisure businesses. Our biggest challenges are the market dynamics and the continuing changing business landscape — in our case, guest expectations married with our financial expectations as we look at how to continue to grow and what areas to grow in. How do we position our businesses that best leverage our strengths, and how can we expand on those business strategies?  

The day before I left to attend Wharton, we finished our budget for 2016, so the timing was perfect to go out and start applying these concepts. I would recommend this program to decision makers who have multiple businesses, or leaders whose scope crosses a lot of different landscapes. For example, IT would be a great fit to attend this kind of program.”

I recently took on a new strategy role covering our U.S. operations, and I wanted a refresh of my strategic planning skills and some more up-to-date frameworks. The quality of Wharton’s faculty really stood out — they were incredibly impressive, very experienced and engaging teachers. There were a lot of good leadership lessons coming from the content. Those leadership lessons stuck with me, and I refer back to those all the time in terms of how I approach a particular issue or problem in the organization and my ability to influence people to make the right decision.

At AXA US we have a very growth-oriented strategy focused on how to grow our business within key customer segments. We believe the opportunity we have in this market, and the demand for our products and services, has never been greater. We have a pretty large regulatory change coming that is still uncertain and we expect will cause challenges across the industry. I’ve applied frameworks used in Wharton’s class to practical problems and opportunities we face – the frameworks have enabled me to draw different conclusions than I would have traditionally done without the course. I would definitely recommend this program to senior people who are transitioning into a strategy role.”

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