In today’s global economy, the hardest challenge facing executives is creating a competitive advantage — and maintaining it. A disciplined focus on strategy has become crucial for success. Creating and Implementing Strategy for Competitive Advantage is designed to help you evaluate your current strategy, and provide you with the tools to create and implement new strategies.
Wharton faculty, led by Harbir Singh and Nicolaj Siggelkow, co-directors of the Mack Institute for Innovation Management, apply their field-based research and the latest strategic insights to help you broaden your perspective on how to make your organization more competitive.
Emphasizing the importance of strategic leadership, this program presents a comprehensive approach to strategy development that stresses the importance of tradeoffs and fit in achieving and sustaining a competitive advantage. Participants will discuss a variety of options for growth, including alliances, acquisitions, and internal corporate ventures.
In sum, this program provides executives who have responsibility for creating or implementing strategy in the organizations with well-tested tools and frameworks that will clarify and enhance their strategic thinking.
Session topics include:
- Sources of Competitive Advantage
- Hypercompetition and Dynamic Strategy
- Leadership and Strategic Thinking
- Managing Acquisitions
- Strategic Alliances: Partnering for Advantage
- Competitive Advantage and Firm Value
Through highly interactive lectures, exercises, and case studies, both in the classroom and in smaller work groups, this deep dive into strategy will examine how companies have created competitive advantage in a global context.
A highlight of the program is the Strategy Audit, a powerful tool that provides a systematic way to analyze your firm’s strategy through a comprehensive analysis. The audit will help you and your team assess both current and future strategic initiatives.
Additionally, hands-on exercises include mapping a firm’s “system of interconnected choices” to depict core and supporting activities and their interdependencies. These strategy maps help managers understand underlying tradeoffs, prioritize resources, and anticipate the ramifications that arise when firms engage in change initiatives.
Overall, you will learn how to:
- Tailor the planning process to the needs of individual business units
- Enhance your ability to assess the strategic impact of the moves of your competitors and how to maintain competitive advantage
- Understand the general drivers that create and sustain competitive advantage
- Start the process of mapping your organization’s system of interconnected choices
- Coordinate strategy across multiple lines of business