Mastering Innovation will demonstrate that innovation is a process that can be managed and perfected.
When it comes to mastering innovation, executives must:
- Understand the competitive dynamics of technology, enabling them to identify future competitive threats and internal opportunities for growth.
- Learn the tools and principles to actively manage the process of creating and selecting exceptional opportunities, and discover how to direct those opportunities to meet the strategic needs of the business.
- Improve their own creative problem-solving skills and develop these skills in and throughout the organization.
First, executives have to understand how changes in technology, regulations, and consumer preferences will lead to new opportunities for incumbents and entrants alike. In Mastering Innovation, participants will learn to understand the competitive dynamics of technologies, enabling them to identify future competitive threats as well as to generate internal opportunities for growth.
Second, executives need to actively manage the process of innovation. Exceptional opportunities do not just happen, they are made. They can be created and selected through innovation tournaments, an organizational process in which many raw opportunities are considered at the outset and only the best survive selection. While most organizations use some kind of tournament logic to identify opportunities, in Mastering Innovation, participants will learn tools and principles to actively manage this process of creating and selecting exceptional opportunities and learn how to direct it to meet the strategic needs of the business.
Third, executives need to develop creative problem-solving skills. Such skills include the ability to walk in the shoes of the customers, to turn unmet customer needs into problem statements for development teams, to create and evaluate a broad set of alternative solution concepts, and to quickly validate new concepts in the market.
In Mastering Innovation, participants will not only improve their own creative problem-solving skills, but they will also learn how to develop these skills in a large organization. By developing these skills throughout the organization, more and more employees can be engaged in the process, leading to more effective innovation tournaments and building a culture of innovation.
Mastering Innovation will build strategic leadership competencies, at both the C-suite/senior executive level as well as at the team leader level, to foster a culture of innovation and spur strategic growth.