Program Experience

Highlights and Key Outcomes

In Executive Influence: Increasing Your Impact with Persuasion and Power, you will:

  • Leverage an extensive toolkit to build persuasion skills, networks, and coalitions
  • Receive multiple personal assessments to discover your areas for improvement
  • Recognize and gain confidence with the influence tools you already possess
  • Enhance your executive presence
  • Learn how to sway others to your point of view regardless of the reporting structure
  • Enter business negotiations better equipped to achieve your goals
  • Recognize the situational and environmental factors that impact persuasion
  • Explore the potential of new technologies to boost professional influence
  • Better understand the ethics behind deploying power

Experience and Impact

Academic Director Cade Massey grounds this powerful, highly interactive program in more than 15 years of teaching award-winning MBA and executive MBA courses on negotiation, influence, and organizational behavior. You will benefit from the insights of a multidisciplinary faculty from management; health care management; marketing; and operations, information, and decision making.

To maximize potential participants’ growth, this program is designed as an in-person workshop, with several experiential exercises built in to complement the learning and provide runway to explore and experiment with new techniques. Assessments will be expertly administered in conjunction with the cutting-edge Wharton People Lab, which advances the science of individual development through data-driven insights.

Executive Influence: Increasing Your Impact with Persuasion and Power concludes with a capstone exercise in which you will lead and utilize coalitions, deploying your full toolbox of influence skills. Finally, the closing “Make It Your Own” action-planning exercise helps you immediately apply what you have learned during the week to your workplace and personal life.

Session topics include:

  • Increasing Your Impact
  • Influence and Power
  • Good Politics: Ethics and Influence
  • Power for the Underrepresented
  • Persuasion, Presence, Technology
  • Networks
  • Influence Tactics: Leverage Inventory Assessment

Convince Your Supervisor

Here’s a justification letter you can edit and send to your supervisor to help you make the case for attending this Wharton program.

Due to our application review period, applications submitted after 12:00 p.m. ET on Friday for programs beginning the following Monday may not be processed in time to grant admission. Applicants will be contacted by a member of our Client Relations Team to discuss options for future programs and dates.

Who Should Attend

Executive Influence: Increasing Your Impact with Persuasion and Power is designed for mid- to senior-career executives, particularly:

  • Executives taking on increased responsibilities, possibly outside of their areas of expertise and experience
  • Executives transitioning from individual contributor to a broader role such as manager
  • Mid-tier executives, such as product managers, who have more responsibility than they do official authority
  • Executives from underrepresented groups who may face special challenges around persuasion and influence
  • Individuals who run business groups, such as physicians in charge of group practices
  • Managers in government, health care, international agencies, and nonprofit groups
  • Other individuals needing to exercise influence without the benefit of an organizational hierarchy

Fluency in English, written and spoken, is required for participation in Wharton Executive Education programs unless otherwise indicated.

Plan your stay in Philadelphia

Plan Your Stay

This program is held at the Steinberg Conference Center located on the University of Pennsylvania campus in Philadelphia. Meals and accommodations are included in the program fees. Learn more about planning your stay at Wharton’s Philadelphia campus.

Group Enrollment

To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group-enrollment benefits to companies sending four or more participants.


Cade Massey

Cade Massey, PhDSee Faculty Bio

Academic Director

Practice Professor, Operations, Information and Decisions, The Wharton School

Research Interests: People analytics, judgment under uncertainty, organizational behavior

Marissa King

Marissa King, PhDSee Faculty Bio

Alice Y. Hung President’s Distinguished Professor; Professor of Health Care Management; Professor of Management, The Wharton School

Samir Nurmohamed

Samir Nurmohamed, PhDSee Faculty Bio

Associate Professor of Management, The Wharton School

Research Interests: Adversity, motivation, behavioral ethics, resilience, storytelling, punishment, whistleblowing, cover-ups, socialization, onboarding, injustice, stereotypes, stigma

Puntoni Stefano

Stefano Puntoni, PhDSee Faculty Bio

Sebastian S. Kresge Professor of Marketing; Professor of Marketing; Co-Director, Wharton Human-Centered Technology Initiative, The Wharton School

Research Interests: New technologies in marketing, technology adoption, brand management, consumer decision making

Amy Wrzesniewski

Amy Wrzesniewski, PhDSee Faculty Bio

William and Jacalyn Egan Professor; Professor of Management, The Wharton School

Research Interests: The experience and meaning of work, creation of meaning in challenging organizational and occupational contexts, the valuing and devaluing of work

Date, Location, & Fees

November 4 – 7, 2024Philadelphia, PA$9,850

Download the program schedule, including session details and format.

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Fees for on-campus programs include accommodations and meals. Prices are subject to change.

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