This highly practical program dispels simplistic thinking about what price is and how to manage it. You will learn tools and techniques based on the latest in academic theory, consumer psychology, and real-world research (none of which require complex mathematics). Wharton’s global pricing experts will show you how to apply your new knowledge to real business challenges, and help you develop new ways to drive performance and execute strategic pricing plans.
Curriculum from our internationally ranked MBA program offers a rigorous framework that can be put to use immediately. You will learn best practices from many industries and benefit from the experiences and perspectives of a talented group of peers. You will leave knowing how to make better pricing decisions, and how to defend those decisions with confidence.
Session topics include:
- The Psychology of Pricing
- The Art of the Price War: Pricing for Profit
- Price Sensitivity: Why and How It Matters
- Pricing a New Product
- Negotiation Strategies in Pricing Decisions
- Pricing for Short- and Long-Lifecycle Products