Inside organizations, relationships matter. Whether you are tasked with driving change, managing projects, or leading people (or all three), getting things done depends on how well you influence others.
In Strategic Persuasion Workshop: The Art and Science of Selling Ideas, learn a structured process for selling your ideas and gain the tools to master each step. Based on the book The Art of Woo (Winning Others Over), the program shows you how to overcome influence barriers, improve credibility, and get others to see things your way.
This intensive and highly practical workshop shows you how to use relationship-based persuasion — rather than authority or coercion — to create alignment. You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere.
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