Date, Location, & Fees
Learn how to maximize profits by combining the latest strategic pricing tools and techniques with valuable insights into consumer psychology. Work alongside global peers to develop and defend actionable pricing for immediate use.
Highlights & Benefits
Those who are responsible for designing, evaluating, and implementing pricing strategies
Jagmohan Raju, PhDJoseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing; Vice Dean, Wharton Executive Education
Z. John Zhang, PhDTsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center
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Harness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data.
Senior-level managers who are responsible for influencing business decisions across marketing, finance, operations, and strategy; those who are responsible for data-science teams
Raghuram Iyengar, PhDMiers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School
Discover ways to prepare to reduce your company’s exposure to unforeseen events that may target vulnerabilities in your supply chain. Learn new approaches to help manage supply chain risk and build resiliency for the future.
Mid-level to senior-level executives who need to better manage flows of product for their organization. Executives who have supply chain responsibilities such as purchasing managers and strategic sourcing managers.
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