In today’s global economy, the hardest challenge facing executives is creating a competitive advantage — and maintaining it. A disciplined focus on strategy has become crucial for success. Creating and Implementing Strategy for Competitive Advantage is designed to help you evaluate your current strategy, and provide you with the tools to create and implement new strategies.
Wharton faculty, led by Harbir Singh and Nicolaj Siggelkow, co-directors of the Mack Institute for Innovation Management, apply their field-based research and the latest strategic insights to help you broaden your perspective on how to make your organization more competitive. You will come away with well-tested tools and frameworks that will clarify and enhance your strategic thinking. The program also brings participants to the front lines of Connected Strategy, a new model based on the technology-driven ways firms are now able to connect with customers. A day-long session on the topic is taught by pioneers in the field who are currently engaged in a large-scale research project supported by the Mack Institute for Innovation Management to understand more deeply the business ramifications of connected strategies.
Through highly interactive lectures, exercises, and case studies, both in the classroom and in smaller work groups, this deep dive into strategy will help you understand the latest developments in creating competitive advantage and apply them in your organization.
A highlight of the program is the Strategy Audit, a powerful tool that provides a systematic way to analyze your firm’s strategy through a comprehensive analysis. The audit will help you and your team assess both current and future strategic initiatives.
Additionally, exercises include mapping a firm’s “system of interconnected choices” to depict core and supporting activities and their interdependencies. These strategy maps help managers understand underlying tradeoffs, prioritize resources, and anticipate the ramifications that arise when firms engage in change initiatives.
Additional session topics include:
- Sources of Competitive Advantage
- Leadership and Strategic Thinking
- Corporate Strategy and Acquisitions
- Managing Strategic Alliances
- Leveraging Business Ecosystems
- Connected Strategy
- Managerial Decision Making