Business Analytics: From Data to Insights

Business Analytics Certificate

Wharton’s three-month online certificate program — Business Analytics: From Data to Insights — provides managers and leaders an understanding of how analytics can help improve their decision-making process. This program will help you look at data and identify insights, improve your ability to make predictions for the long term, and prescribe future actions that help make better business decisions.

The Business Analytics program is designed to give participants an understanding of how to look at data and identify insights, improve their ability to make long-term predictions, and prescribe future actions to help make better business decisions.

The program is ideal for:

  • C-suite executives looking to keep pace with current trends, use business analytics as a strategic advantage, and make more data-backed decisions.
  • Mid- to senior-level managers looking to learn how analytics can help improve performance within their functional area while impacting business and growing in their roles.
  • Analysts who want to understand the business implications of analytics, better equip themselves to draw business relevant insights, and grow in their career.
  • Consultants seeking to offer better insights to their clients that are based on the latest ideas in business analytics, and learn structured approaches of problem solving through analytics.

PROGRAM DETAILS

Duration: 3 months online, 6–8 hours per week

Location: Online

To learn more, please contact:

+1.215.999.8689

Learn More and Apply

Delivered in collaboration with program partner Emeritus:

Emeritus logo

This program is also offered in Simplified Chinese — 简体中文. View the program page in Simplified Chinese — 简体中文 »

This program is also offered in Spanish. View the program page in Spanish »

Academic Director


Christopher Ittner

Christopher D. Ittner, PhDSee Faculty Bio

EY Professor of Accounting; Chairperson, Accounting Department, The Wharton School

Research Interests: Cost accounting, intangible assets, performance measurement

Additional Faculty


Ron Berman

Ron Berman, PhDSee Faculty Bio

Assistant Professor of Marketing, The Wharton School

Research Interests: Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization


Matthew Bidwell

Matthew Bidwell, PhDSee Faculty Bio

Associate Professor of Management, The Wharton School

Research Interests: Human resource management, knowledge workers, worker mobility


Eric Bradlow

Eric T. Bradlow, PhDSee Faculty Bio

The K. P. Chao Professor; Professor of Marketing; Vice Dean of Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania

Research Interests: Marketing research methods, missing-data problems, psychometrics


Peter Fader

Peter Fader, PhDSee Faculty Bio

Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School

Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data


Noah Gans

Noah GansSee Faculty Bio

Anheuser-Busch Professor of Management Science; Professor of Operations, Information, and Decisions, The Wharton School

Research Interests: Service operations, stochastic processes, the control of queueing systems


Raghuram Iyengar

Raghuram Iyengar, PhDSee Faculty Bio

Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School

Research Interests: Pricing, social influence, social networks


Sergei Savin

Sergei Savin, PhDSee Faculty Bio

Associate Professor of Operations, Information, and Decisions, The Wharton School

Research Interests: Capacity and patient flow management in health care operations, diffusion models for new products and services, revenue management


Senthil Veeraraghavan

Senthil Veeraraghavan, PhDSee Faculty Bio

Professor of Operations, Information, and Decisions, The Wharton School

Research Interests: Empirical operations management, operations analytics, operations management, operations strategy, pricing and revenue management, service operations management, supply chain management