Eric Sabato
Western Regional Sales Manager, Carber Holdings Inc.
One of the most valuable insights from taking Strategic Marketing for Competitive Advantage was learning how to price a product or service offer. The group exercises were very engaging and entertaining. We had one exercise where we were in an oil company and had to decide how to price our barrels in a country where there were a lot of competing parties. That was really challenging. It was also fun since I’m a very competitive person.”
Alan Kelly
Director of Commercial Development, Bimeda Inc., a manufacturer, marketer and distributor of animal health products and veterinary pharmaceuticals
Like a lot of companies, we weren’t very strategic about looking how beneficial marketing is to our company and to our bottom line. The pricing discussion, the analytical part, and the case studies were all hugely beneficial. The one line I will remember from the week was a one percent price improvement creates operating improvement of 11.15%. We’re taking a real hard look at pricing for next year. We manufacture high-quality products, so we can command some small premium for that without losing all of our business.
Also, we did not have a specific marketing manager, so I’ve decided to hire someone for that role. My CEO went on this course a year ago and encouraged me to attend. I would certainly encourage whoever I hire as a marketing manager to take the course. I think everyone in the class came away with something beneficial from the week – to challenge themselves to think differently about some part of their business.”
Vijay Ramachandran
Senior Manager, Reliance Industries, Ltd., India
I found the course to be well packaged and one that gave me new and enriching insights into the various facets of marketing. The course content addressed the evolving scenario and challenges in the industry that has prevailed over the years on a global perspective. It was a refresher course as it helped me build on the concepts that I learnt while doing my MBA. This course truly helps a manager with the necessary tools and wherewithal that will equip him to face the challenges in today’s dynamic, innovative, and competitive marketplace.”
This program has a unique blend of world-class faculty, an integrated curriculum, and in-class exercises that taught us how to apply key learnings. The evening exercise on break-even analysis was invaluable to me. It was great that each professor could relate to the others’ presentations to continuously drive home the key learnings until the very final session.”
Mark Hayes
Project Manager, Aetna
Without a doubt, the 'Essentials' program was most valuable. The quality of the information and faculty, coupled with the interaction with the other participants, exceeded every other program I have attended during my entire professional career.”
Keith Ensinger
Development Manager, Decorative Coatings & Adhesives
My learning came not only from the professors and class material, but from a really diverse group of classmates from a wide range of industries — city government, pharmaceuticals, manufacturing, health care, and retail. Also, the case material was stimulating and gave me a chance to challenge myself way beyond my own business experience.”
Kim Seaman
Marketing & Communications Coordinator, Seaman Corporation