Online Learning Online Certificate Programs for Individuals Leadership and Management Certificate Business Analytics: From Data to Insights HR Management and Analytics Customized Online Programs for Organizations Group & Custom Online Learning Inquiry Business Analytics: From Data to Insights Wharton’s three-month online certificate program — Business Analytics: From Data to Insights — provides managers and leaders an understanding of how analytics can help improve their decision-making process. This program will help you look at data and identify insights, improve your ability to make predictions for the long term, and prescribe future actions that help make better business decisions. 3 months, online 6–8 hours per week $2,600 Jan. 30, 2020 To learn more, please contact: +1.315.982.5094 wharton@emeritus.org Learn More and Apply Delivered in collaboration with program partner Emeritus: Why Study Business Analytics? 2X The amount of data doubles every three years as various digital sources continue to make information available. Source: McKinsey & Company 1.5 Million A significant shortage of managers and analysts who can effectively use analytical concepts to make decisions is predicted for 2018. Source: McKinsey & Company 75% Three-quarters of companies are missing the skills and technology to make the best use of the data they collect. Source: PWC High-Impact Online Learning Frameworks Delivered via video lectures Real-World Examples Delivered through a combination of video and live online lectures Applications to Data Sets Learn through individual assignments and feedback Debrief of Learnings Delivered through a combination of recorded and live video lectures Program Experience 4 Live Teaching Sessions by Wharton Faculty • 1 Data Analytics Simulation Program ModulesOrientation Module: Orientation and Introduction to Business Analytics Module 1: Descriptive Analytics: Gathering Insights Module 2: Descriptive Analytics: Describing and Forecasting Future Events Module 3: Predictive Analytics: Making Predictions Using Data Module 4: Predictive and Prescriptive Analytics: Application and Toolkit Module 5: Predictive Analytics: Tools for Decision Making Module 6: Predictive Analytics: Using Data to Predict Employee Performance Module 7: Prescriptive Analytics: Providing Recommendations to Change Behavior Module 8: Prescriptive Analytics: Determining the Most Favorable Outcomes Module 9: Application of Analytics for Business Methods and ToolsData Collection Methods Descriptive Data Collection: Surveys, Net Promoter Score (NPS), and Self-Reports Passive Data Collection Media Data Collection: Radio, Television, Mobile, etc. A/B Testing Correlation and Causation Forecasting Objective and Subjective Strand or Seasonal Variation Exponential Smoothing Descriptive Statistics Trends and Seasonality New Product Regression Analysis Simulation Toolkit Analysis ToolPak Solver Optimization Tool Data Visualization and Interpretation Optimization Models Decision Trees CertificateEarn a digital Wharton certificate upon successful completion of the online program. (This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania. The certificate image is for illustrative purposes only and may be subject to change.) Download Brochure Industry Examples Consumer Packaged Goods How is Starbucks identifying which customers to give deals to in order to maximize return on investment (ROI)? Financial Services How does American Express use social media data to predict whether you are going to give up your American Express card? Media How is Netflix using metadata tagging to know what you watch and to create relevant content? Retail Why were stores either selling out of Time magazine or only selling a small fraction of their inventory? Apparel How has Kohl’s been using analytics for smartphone targeting? Technology How could Amazon potentially ship before you buy? Academic DirectorChristopher D. Ittner, PhDSee Faculty BioEY Professor of Accounting; Chairperson, Accounting Department, The Wharton SchoolResearch Interests: Cost accounting, intangible assets, performance measurementAdditional FacultyRon Berman, PhDSee Faculty BioAssistant Professor of Marketing, The Wharton SchoolResearch Interests: Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organizationMatthew Bidwell, PhDSee Faculty BioAssociate Professor of Management, The Wharton SchoolResearch Interests: Human resource management, knowledge workers, worker mobilityEric T. Bradlow, PhDSee Faculty BioThe K. P. Chao Professor; Professor of Marketing; Vice Dean, Analytics at Wharton; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton SchoolResearch Interests: Marketing research methods, missing-data problems, psychometricsPeter Fader, PhDSee Faculty BioFrances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton SchoolResearch Interests: Lifetime value of the customer, sales forecasting for new products, behavioral dataNoah GansSee Faculty BioAnheuser-Busch Professor of Management Science; Professor of Operations, Information and Decisions; Department Chairperson, The Wharton SchoolResearch Interests: Service operations, stochastic processes, the control of queueing systemsRaghuram Iyengar, PhDSee Faculty BioMiers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton SchoolResearch Interests: Pricing, social influence, social networksSergei Savin, PhDSee Faculty BioAssociate Professor of Operations, Information, and Decisions, The Wharton SchoolResearch Interests: Capacity and patient flow management in health care operations, diffusion models for new products and services, revenue managementSenthil Veeraraghavan, PhDSee Faculty BioProfessor of Operations, Information, and Decisions, The Wharton SchoolResearch Interests: Empirical operations management, operations analytics, operations management, operations strategy, pricing and revenue management, service operations management, supply chain management Learn More and Apply
