Wharton’s 360-degree, cross-disciplinary approach builds on the expertise of faculty from diverse academic departments that may include operations, information and decisions; legal studies and business ethics; marketing; statistics; and management. This comprehensive program will help participants develop an organization-wide understanding and application of analytics.
Business Analytics segments the program’s curriculum along the following verticals: consumer, retailing, and manufacturing. In this way, the program covers traditional forms of big data and explores new developments in customer and people analytics, social networks, and financial technology. Participants will come away with a better understanding of how various parts of the firm consider big data and analytics.
Business Analytics draws on research and practical insights from the Wharton Customer Analytics Initiative (WCAI), a global destination for Business Analytics thought leadership and innovation. Through WCAI, Wharton is leading the way to help companies use data for business by better monetizing the data they collect about customers through the development and application of new predictive models. WCAI faculty have worked directly with companies in a wide range of industries, and the program will leverage their knowledge to address the needs of program participants. In addition, guest experts in various types of analytics will share their experiences and engage participants in discussions about best practices and new types of data and analyses.
By attending this program, participants will come away understanding the best practices for using data to develop more effective business strategies, meet customer needs, and add value to the corporate bottom line. Business Analytics provides a framework for collecting, analyzing, and harnessing the potential of data to develop and execute better business decisions.
Session Topics Include:
- New Types of Data
- The Power of Experimentation
- Predictive Analytics
- Digital Analytics
- Customer Value Analysis
- Value Pricing in the Age of Analytics
- Analytics for Supply Chain Efficiency
- Building the Analytics Team
- Legal Issues: Privacy and Transparency
- Hardware Requirements for Data Analysis
In addition to lectures and class discussions, this program includes a live case. Based on a real company, this experience provides an insider’s view of the current challenges and opportunities inherent in building an analytics capability across an organization.
It begins with a presentation on the firm’s goals and how leveraging data and analytics play a role, including how the company developed and executed its analytics strategy Each day, classroom learnings will be linked to the case, and participants will engage in problem-solving discussions, both for the case firm and their own organizations.