Wharton's Marketing professors are adept at translating their state-of-the-art research into practical tools that business managers can use to make better decisions. To create a custom engagement, we may draw on Wharton resources, such as:
The Jay H. Baker Retailing Center, an interdisciplinary industry research center at the Wharton School, was established in 2002 through a generous gift by Jay and Patty Baker. Jay Baker, former president of Kohl's Corporation, is a graduate of the Wharton School, class of 1956.
Wharton, the nation’s first business school, has partnered with the leaders of America’s largest industry to establish an unparalleled center for retail research, education, and practice. Visit the Center's website»
The Wharton Customer Analytics Initiative (WCAI) is the preeminent academic research center that focuses on the development and application of customer analytic methods. Acting as "matchmaker" between academia and industry, WCAI has a broad impact on the practice of data-driven business decision-making, and the dissemination of relevant insights to managers, students, and policy makers.
Based in the Wharton School's Marketing Department and designed to capitalize on Wharton's longstanding strength in conducting empirical research, WCAI is an interdisciplinary effort that brings a passionate data-driven perspective unmatched by any other business school. Visit the Initiative's website »