Technology & Communications

Technology Communications

Custom Programs for Your Team

Succeeding in today’s digital age requires technology and communication firms to communicate technology transformation in the language of business. In a global environment marked by constant disruptive change, you need your brightest leaders to be both tech savvy and strategically agile.

At Wharton Executive Education, we take a collaborative approach to designing custom programs for technology and communication firms combining the management practice and leadership skills your executive team needs to continue to innovate. Our custom programs tap into the research and faculty expertise from the Wharton Customer Analytics and the William and Phyllis Mack Institute for Innovation Management. We can provide your technology leaders with the business acumen to influence, lead, and achieve innovative breakthroughs — triggering transformative change in your organization.

Custom Programs Brochure
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participants in classroom

Strategic Focus

Every technology organization is challenged with how to make innovation an integral part of their business processes. By customizing our programs to your specific business imperatives, Wharton provides your senior leadership with the latest business insight and strategic implementation skills to thrive through innovation management.

Wharton’s custom programs can help your organization:

  • Develop strategies around customer-driven innovation
  • Advance the business acumen of your engineers and other technical executives
  • Lead transformation while enhancing your strategic agility
  • Use financial information intelligently

Thought Leadership and Solutions

We have partnered with a range of world-class companies and organizations to create transformative executive education experiences. Resulting programs leverage the vast resources, such as the research centers of the Wharton School and the University of Pennsylvania, to showcase powerful thought leadership, and provide solutions that can be implemented immediately.

Below is an example of a custom executive education solution:


Google approached Wharton Executive Education to create a custom educational program for its high-potential talents. In other industries, companies seek ways to include innovation in their business processes. At Google, innovation is the norm: leadership and foundational business principles are the higher-level skills that the company’s rising talent most often seeks to acquire. Wharton created a custom engagement made of two five-day residential modules led by Wharton faculty experts in marketing and finance. The participants were bright, highly motivated technical talents who excel at agile, creative decision making. The modules were designed to give these participants the academic foundations in leadership and governance that would allow Google to continue to rewrite the rules in American business.

Faculty Perspective

We’ve developed a process [to foster innovation] that you can start using immediately, and teach to others in your organization. Once you have it in place, everyone who has a great idea can move it forward.”

Christian Terwiesch, PhD Andrew M. Heller Professor; Co-Director, William and Phyllis Mack Institute for Innovation Management, The Wharton School


Eric Bradlow

Eric T. Bradlow, PhDSee Faculty Bio

The K. P. Chao Professor; Professor of Marketing; Vice Dean of Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania

Research Interests: Bayesian computation, latent variable models, marketing research methods, missing data problems, analytics, psychometrics

Christian Terwiesch

Christian Terwiesch, PhDSee Faculty Bio

Andrew M. Heller Professor; Department Chairperson and Professor of Operations, Information and Decisions; Co-Director, Mack Institute of Innovation Management, The Wharton School; Professor of Health Policy, Perelman School of Medicine, University of Pennsylvania

Research Interests: Analyzing operational performance, innovation management, R&D management

John Zhang

Z. John Zhang, PhDSee Faculty Bio

Tsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center

Research Interests: Channel and retail management, pricing strategies

Contact us to learn more about a partnership with Wharton.


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