Consumer Products & Retail


Consumer product and retail firms like yours have faced dramatic changes in the past decade. Social media has sped up the pace of change, with trends spreading faster than ever and consumer preferences shifting by the moment. Meanwhile, the ongoing industry challenges remain: fluctuating sales figures, constant margin pressure, and human capital management. Wharton Executive Education has the knowledge and expertise needed to help executives negotiate all of these issues. A custom engagement will help your people meet the challenges head-on and grow your business strategically. From analyzing consumer behavior to mapping out a global brand strategy, Wharton’s faculty experts will help your business achieve rapid, transformative change.


Firms like yours also turn to Wharton to help spark innovation — not only in new products, but in processes. Our custom engagements help participants look at the short-term and long-term goals of the organization, and create new products or strategies that help dramatically grow the business. In addition, we help participants become leaders who can inspire and lead through uncertain times.

Other areas of expertise include:

  • Consumer Behavior
  • Strategic Pricing
  • Global Branding Strategy
  • Customer Analytics
  • Experiential Marketing
  • Internet Retailing
  • Market Segmentation
  • Leadership & Change Management
  • Competitive Dynamics

Thought Leadership

Wharton Executive Education creates educational experiences that will transform the way your firm does business. In creating a custom engagement, we may draw on Wharton resources such as these:

Jay H. Baker Retailing Center

The Jay H. Baker Retailing Center links retail theory with practice by forming a partnership among world-class researchers, educators, students, and the global leaders of today's retail industry. Visit the Center's website »

Mack Institute for Innovation Management

The Mack Institute for Innovation Management is an exclusive network that connects business leaders, researchers, world-class Wharton faculty, and students. At the Institute, thought leaders from across academic disciplines and industries come together to explore how companies survive, compete, and thrive through innovation management. The Institute’s multidisciplinary faculty and researchers develop practical approaches to managing innovation and share this knowledge through thought-provoking conferences, workshops, and publications. Visit the Institute's website »

Center for Leadership and Change Management

Increasingly, organizations worldwide must confront turbulent markets, demanding shareholders, and discerning customers, and many firms are restructuring to meet these challenges. Their success depends largely on the quality of leadership that exists at all levels of management. Dedicated to building a basic and practical understanding of leadership and change, the Center explores and communicates effective strategies for restructuring. Visit the Center's website »

Center for Human Resources

Since 1921, the Center for Human Resources (formerly the Industrial Research Unit) has been bringing academics and practitioners together, fostering interaction through multidisciplinary research, regular meetings, and frequent information bulletins. Today, the Center continues to explore the strategic role of human resource management in areas such as labor relations, increased productivity, public policy, work and family issues, and workforce education. Wharton's Council on Employee Relations is the Center's program for management/employee issues. Visit the Center's website »

Sol C. Snider Entrepreneurial Research Center

The Center focuses on increasing understanding of social wealth creation through new business creation and development, both within existing organizations and via independent start-ups. Touching locations worldwide such as China, South Africa, and the United States, the Center's current research topics include large-scale job creation, productivity, and international competitiveness. The Center is also co-home to The Journal of Business Venturing, the most influential publication in the field. Visit the Center's website »

Wharton Customer Analytics Initiative (WCAI)

The Wharton Customer Analytics Initiative (WCAI) is the preeminent academic research center that focuses on the development and application of customer analytic methods. Acting as "matchmaker" between academia and industry, WCAI has a broad impact on the practice of data-driven business decision-making, and the dissemination of relevant insights to managers, students, and policy makers. Based in the Wharton School's Marketing Department and designed to capitalize on Wharton's longstanding strength in conducting empirical research, WCAI is an interdisciplinary effort that brings a passionate data-driven perspective unmatched by any other business school. Visit the Initiative's website »

Tools & Solutions

We have partnered with a range of world-class consumer products and retail companies to create transformative executive education experiences. Some examples of tools and solutions we have used in custom education engagements include:

Consumer Products Solution

Grupo Modelo partnered with Wharton Executive Education to create a custom program designed to enhance innovation and strategic thinking among the company’s top leaders. Grupo Modelo brews and distributes 13 brands, including Corona Extra, the number one Mexican beer sold in the world, as well as Modelo Especial, Victoria, Pacífico and Negra Modelo. It exports six brands and is present in more than 180 countries. It is the importer of Anheuser-Busch InBev's products in Mexico, including Budweiser, Bud Light and O'Doul's. It also imports the Chinese Tsingtao brand and the Danish beer Carlsberg.

Wharton designed a custom program for Grupo Modelo’s top 60 leaders that combined classroom learning and leadership education. The residential program focused on leadership, innovation, creativity, customer centricity, and strategic decision making. The participants left the residential module with new product ideas for the Grupo Modelo pipeline, structured ways to promote innovation inside the firm’s existing business processes, and new relationships that will foster collaboration among the company’s global business units.


  • David Bell, PhD

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing, The Wharton School

    Research Interests: E-commerce, traditional retail, consumer shopping behavior See Faculty Bio

  • Barbara Kahn, PhD

    Patty and Jay H. Baker Professor, Professor of Marketing; Director, Jay H. Baker Retailing Center, The Wharton School

    Research Interests: Brand loyalty, consumer choice, customer relationship managementSee Faculty Bio

  • David Reibstein, PhD

    William Stewart Woodside Professor, Professor of Marketing, The Wharton School

    Research Interests: Brand equity, marketing metrics, competitive marketing strategies, product line strategySee Faculty Bio

  • Patti Williams, PhD

    Ira A. Lipman Associate Professor of Marketing, The Wharton School

    Research Interests: Consumer decision-making, emotional and attitudinal ambivalence, the persuasive effects of emotionSee Faculty Bio

  • Z. John Zhang, PhD

    Murrel J. Ades Professor, Professor of Marketing; Director, Penn | Wharton China Center, The Wharton School

    Research Interests: Channel and retail management, pricing strategiesSee Faculty Bio