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Technology & Communications

Custom Programs for Your Team

Technology & Communications

Succeeding in today’s digital age requires technology and communication firms to communicate technology transformation in the language of business. In a global environment marked by constant disruptive change, you need your brightest leaders to be both tech savvy and strategically agile.

At Wharton Executive Education, we take a collaborative approach to designing custom programs for technology and communication firms combining the management practice and leadership skills your executive team needs to continue to innovate. Our custom programs tap into the research and faculty expertise from the Wharton Customer Analytics Initiative and the William and Phyllis Mack Institute for Innovation Management. We can provide your technology leaders with the business acumen to influence, lead, and achieve innovative breakthroughs — triggering transformative change in your organization.

Download our brochure to learn more.


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Strategic Focus

Every technology organization is challenged with how to make innovation an integral part of their business processes. By customizing our programs to your specific business imperatives, Wharton provides your senior leadership with the latest business insight and strategic implementation skills to thrive through innovation management.

Wharton’s custom programs can help your organization:

  • Develop strategies around customer-driven innovation
  • Advance the business acumen of your engineers and other technical executives
  • Lead transformation while enhancing your strategic agility
  • Use financial information intelligently

Thought Leadership and Solutions

We have partnered with a range of world-class companies and organizations to create transformative executive education experiences. Resulting programs leverage the vast resources, such as the research centers of the Wharton School and the University of Pennsylvania, to showcase powerful thought leadership, and provide solutions that can be implemented immediately.

Below is an example of a custom executive education solution:


Google approached Wharton Executive Education to create a custom educational program for its high-potential talents. In other industries, companies seek ways to include innovation in their business processes. At Google, innovation is the norm: leadership and foundational business principles are the higher-level skills that the company’s rising talent most often seeks to acquire. Wharton created a custom engagement made of two five-day residential modules led by Wharton faculty experts in marketing and finance. The participants were bright, highly motivated technical talents who excel at agile, creative decision making. The modules were designed to give these participants the academic foundations in leadership and governance that would allow Google to continue to rewrite the rules in American business.

Wharton Research Centers

Faculty Perspective

We’ve developed a process [to foster innovation] that you can start using immediately, and teach to others in your organization. Once you have it in place, everyone who has a great idea can move it forward.”

Christian Terwiesch, PhD
Andrew M. Heller Professor; Co-Director, William and Phyllis Mack Institute for Innovation Management, The Wharton School

Christian Terwiesch


  • Eric Bradlow, PhD

    The K.P. Chao Professor; Professor of Marketing; Faculty Director - Wharton Customer Analytics Initiative; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics

    Research Interests: Marketing research methods, missing-data problems, psychometricsSee Faculty Bio

  • Saikat Chaudhuri, DBA

    Adjunct Associate Professor of Management; Executive Director, Mack Institute for Innovation Management, The Wharton School

    Research Interests: Mergers and acquisitions, organizational adaptation, outsourcing, technological innovationSee Faculty Bio

  • Christian Terwiesch, PhD

    Andrew M. Heller Professor at the Wharton School; Professor of Operations, Information and Decisions; Professor of Health Policy, Perelman School of Medicine; Co-Director, Mack Institute of Innovation Management

    Research Interests: Analyzing operational performance, innovation management, R&D managementSee Faculty Bio

  • Z. John Zhang, PhD

    Tsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center

    Research Interests: Channel and retail management, pricing strategiesSee Faculty Bio

Contact us to learn more about a partnership with Wharton.