Wharton/CUFE General Management Program - China

Wharton/CUFE China General Management Program (WCHGMP)

The Wharton/CUFE China General Management Program (WCHGMP) is an unparalleled professional development experience for Chinese entrepreneurs and executives to advance their leadership skills and enhance their business acumen. The program, offered in partnership with CUFE and the LongMa School of Management in China, is a multi-disciplinary educational immersion for experienced executives who desire a comprehensive business curriculum that provides both academic rigor and practical business insight.

Taught by the same faculty who teach in Wharton’s top-ranked MBA program, participants will be exposed to new ways of thinking about their businesses that will set them up for future success.

Highlights and Key Outcomes

Through the Wharton/CUFE China General Management Program, participants will:

  • Build capabilities for leading and serving customers across national and international boundaries
  • Discover how to drive innovation to stimulate growth
  • Understand the capital requirements needed to grow and how to attain them
  • Balance people and processes to achieve successful strategy execution
  • Develop a systematic way to screen, analyze, and value high-growth investment opportunities
  • Increase capacity to formulate and execute global strategy

Core Course Requirements

The WCHGMP is designed for successful Chinese entrepreneurs and executives to accelerate their management potential. The curriculum covers the following business areas:

  • Finance & Wealth Management
  • Leadership
  • Marketing
  • Strategy & Innovation

The WCHGMP consists of six open-enrollment programs. Participants will attend programs in Philadelphia, San Francisco, and Beijing. There will also be additional sessions led by LongMa School of Management in between the Wharton sessions. Successful WCHGMP participants will complete the program within a two year time frame.

John ZhangThe curriculum for the program has been selected specifically for WCHGMP from existing Wharton programs. Topics covered will include:

  • Global leadership skills
  • Investment strategies
  • Negotiations
  • Creating value and generating profitable growth
  • Value pricing
  • Venture capital

Who Should Attend

  • Senior-level executives such as CFOs and CEOs
  • Entrepreneurs and CEOs who run their own companies
  • Corporate lawyers, government officials, and policy makers may also benefit
  • Senior leaders who seek to expand their global business expertise

*Wharton programs will be conducted in English with simultaneous Mandarin-English translation.


Harbir Singh

Harbir Singh, PhDSee Faculty Bio

Mack Professor; Professor of Management; Co-Director, Mack Institute for Innovation Management; Wharton School Faculty Director for the Huntsman Program in International Studies and Business, The Wharton School

Research Interests: Corporate governance, corporate restructuring, management buyouts, strategies for corporate acquisitions

Raju Jagmohan

Jagmohan S. Raju, PhDSee Faculty Bio

Joseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing, The Wharton School

Research Interests: Competitive strategy, pricing, retailing

Thomas Donaldson

Thomas Donaldson, PhDSee Faculty Bio

Mark O. Winkelman Professor; Professor of Legal Studies and Business Ethics, The Wharton School

Research Interests: Business ethics, corporate compliance, corporate governance

George Day

George Day, PhDSee Faculty Bio

Geoffrey T. Boisi Professor Emeritus; Faculty Emeritus in Residence of Mack Institute of Innovation Management, The Wharton School

Research Interests: Competitive strategies in global markets, strategic planning processes

Chris Geczy

Christopher Geczy, PhDSee Faculty Bio

Adjunct Professor of Finance; Academic Director, Wharton Wealth Management Initiative; Academic Director, Jacobs Levy Equity Management Center for Quantitative Financial Research, The Wharton School

David Wessels

David Wessels, PhDSee Faculty Bio

Adjunct Professor of Finance, The Wharton School

Michael Useem

Michael Useem, PhDSee Faculty Bio

William and Jacalyn Egan Professor Emeritus of Management; Faculty Director, Center for Leadership and McNulty Leadership Program, Wharton School, University of Pennsylvania

Research Interests: Catastrophic and enterprise risk management, corporate change and restructuring, leadership, decision making, governance

John Zhang

Z. John Zhang, PhDSee Faculty Bio

Tsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center

Research Interests: Channel and retail management, pricing strategies

WeChat QR Code

Ready to Get Started?

Contact us via email or Wechat account,  “sunny1226”.

Request Information