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General Management Program

Program Overview

As an established entrepreneur or a successful senior executive, you’ve already proven yourself through your business accomplishments and professional journey upward. But, you may be asking yourself, what’s next? The General Management Program is a unique opportunity for successful executives to accelerate their potential by infusing new knowledge and prepare for new challenges ahead. With the help of our professional executive coaches, the program allows you to tailor your learning journey to your specific needs.

At the completion of the program, you’ll acquire more than just management skills; you’ll possess a richer understanding of global business, relevant strategies for growth, and new ways to apply this knowledge to propel you and your organization to success.

Upon completion of the General Management Program, you’ll be granted Wharton alumni status. You’ll become a part of our 94,000+ global alumni network and have access to resources that facilitate both personal and professional growth through lifelong learning opportunities.

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General Management Program Highlights & Benefits

The General Management Program is for those executives who are truly focused on obtaining new knowledge as a way to advance their professional development. The curriculum is rigorous, comprehensive, and highly experiential, with benefits that include:

  • The flexibility to select among our wide variety of open-enrollment programs
  • The ability to customize your education to your specific experience and career goals
  • The opportunity to build a global network through the many Wharton learning communities in which you’ll be immersed
  • One-to-one coaching and support from Wharton’s team of expert executive coaches
  • Wharton alumni status

Contact Us

Schedule a personalized consultation to discuss your professional goals:

+1.215.898.1776  

Download the program schedule, including session information and other program details.

Tuition for Philadelphia programs includes lodging and meals. Prices are subject to change.

Still considering your options? View programs within Leadership, Finance & Wealth Management, Marketing & Sales, Strategy, Comprehensive Executive Programs or use our Program Finder.

Getting Started

The General Management Program consists of six open-enrollment programs, including two electives. GMP, which consists of a total of six weeks or 30 program days, is designed to be completed over two years, but you may complete it in only two trips to Wharton's Philadelphia campus by enrolling in multiple programs. Once your application is accepted, you’ll have the flexibility to customize your education by choosing your four core programs from our wide selection of open-enrollment offerings. You may choose one program from each of the following functional business areas:

  • Finance and Wealth Management
  • Leadership
  • Marketing and Sales
  • Strategy

Your two electives further personalize your experience. You’ll have the ability to carefully choose each program and customize your education to your exact career goals.

Throughout your learning journey, you’ll experience highly personalized service from Wharton. From the application process and program selection, to executive coaching and one-on-one feedback, you’ll have world-renowned business experts to support and guide you.

At the completion of the program, you’ll return to your organization with:

  • Functional business acumen that will prepare you to lead your organization — and career — toward success
  • Strategic insight that will strengthen your customer relationships as well as your impact within your company
  • A new proficiency and understanding of the financial aspects required to successfully lead
  • A powerful network of peers and industry leaders from a variety of learning communities

Eligible Programs

Experience & Impact

The General Management Program provides a distinguished academic experience like no other. It’s an exclusive learning journey that allows you to customize your education to your specific knowledge base and continuing career goals.

Four core programs are required, combined with two electives, to allow you to make the experience truly your own. The end result will be powerful professional development, a global peer network, and the pride of having a Wharton education.

At the completion of your program, you will receive a certificate to acknowledge your distinguished accomplishment — as well as Wharton alumni status, including:

  • A Wharton email address
  • Full access to Wharton Alumni Clubs and Global Alumni Forums

Who Should Attend

The General Management Program has been developed for business owners/entrepreneurs and senior business leaders whose professional success will be complemented by focused professional business development, and who recognize that a Wharton credential provides a powerful, competitive advantage in today’s global business world.

Admission criteria include:

  • At least 10 years of managerial experience
  • Significant career achievement
  • Leadership responsibilities

The Admissions Committee may request that applicants also submit a professional letter of recommendation as part of the admission process. If requested, this letter must be written by someone who can attest to your professional achievements and provide additional information about your professional goals.

Plan Your Stay

FAQs

What is the General Management Program?

The General Management Program (GMP) is a flexible approach to obtaining an advanced level of executive education. Intended for executives for whom professional development is a priority, GMP is structured to support career advancement with a curriculum that is rigorous, comprehensive, and highly experiential.

Benefits of GMP include:

  • Wharton alumni status, including a lifelong Wharton email address
  • The flexibility to select from a wide variety of open-enrollment programs
  • The ability to customize your education experience to support your specific career goals
  • The opportunity to build a global peer network
  • Executive coaching
  • A personalized Wharton consultation to guide the design of your program experience

How is Wharton’s General Management Program different from general management programs offered elsewhere?

Wharton’s open-enrollment programs are highly experiential and are taught by world-class faculty who offer participants a global perspective in a constantly changing business environment. GMP immerses executives in business knowledge that is timely and relevant, and can be put to immediate use in meeting today’s most pressing business challenges.

The hallmark of Wharton’s GMP is its flexibility. Four core programs are required, combined with two electives, to allow you to make the experience truly your own. The end result will be powerful professional development, a global peer network, and the pride of having a Wharton education.

Will I become a Wharton alumnus/alumna if I complete the program?

Yes, upon successful completion of GMP, you will be granted Wharton alumni status.

You will be joining one of the largest business school alumni organizations in the world. With more than 94,000 members who live and work in more than 130 countries, the Wharton alumni network is a powerful community of which you become a part and to which you have access. Upon completion, GMP participants will receive a lifelong Wharton email address, and be invited to global alumni forums that showcase thought leadership from around the world. Also, you will have access to resources that facilitate both personal and professional growth through lifelong learning opportunities.

How is GMP different from a MBA?

The flexible nature of GMP is what most distinguishes the program from a traditional MBA degree. GMP consists of six open-enrollment programs that you select to meet your individual professional goals, taken on your own timetable over a two-year period. Please note, however, that the six programs do not qualify for academic credit and cannot be transferred or used as a credit toward a degree.

In a traditional MBA cohort, participants spend up to two years with their same class of peers. Because the GMP experience is customized learning for the individual, you will meet and interact with many individuals from all over the world, allowing you to create your own powerful professional network.

Another way in which the GMP is different from a MBA is the highly experiential nature of the open-enrollment programs at Wharton, which combine a variety of teaching methods. Many of our programs frequently put participants’ knowledge and skills to the test in the classroom through realistic business strategy simulations.

Which categories of programs are eligible?

Wharton open-enrollment programs that run at least 5 days can count toward completing the GMP. Complete one program each in Finance, Leadership, Marketing, and Strategy, and then complete two elective programs. Six open-enrollment programs in total must be successfully completed. Contact us at +1.215.898.1776 or execed@wharton.upenn.edu for more details.

Which Wharton programs are not eligible?

The following programs are not eligible:

  • Advanced Management Program
  • Executive Development Program
  • Wharton Fellows
  • Wharton Custom Programs

Please contact us at +1.215.898.1776 or execed@wharton.upenn.edu for a personalized consultation.

Do I have to take three programs each year, or can I complete them more quickly?

You may complete the GMP in less than a year. In fact, we have scheduled several of our most popular programs within the same month, which would allow you to complete several programs within a short timeframe.

Whatever program sequence you choose, you may complete your program at a pace that best accommodates your professional development needs. The only requirement is to complete all six programs within a two-year period.

A Wharton Program Consultant can assist you in selecting the sequence of programs that meets your professional goals and fits your work schedule. Please contact us at +1.215.898.1776 or execed@wharton.upenn.edu for a personalized consultation.

If I previously attended and completed a program at Wharton, can I receive credit toward completing the GMP?

If you attended an open-enrollment program after July 1, 2015, you may be eligible to receive credit for this program toward completing the GMP. Please contact us at +1.215.898.1776 or execed@wharton.upenn.edu for a personalized consultation.

I attended a Wharton Custom Program sponsored by my company. Would the Custom Program count toward the GMP?

No, we regret that we cannot consider custom programs as eligible to count toward the GMP.

What other executive education programs does Wharton have for senior executives?

We have several programs that enable business leaders to harness and exploit the speed of change that’s happening across their industries, markets, economies, and other related aspects, at home and abroad. All are based on real-time business dynamics, economic challenges and opportunities, global trends, and market shifts.

You may want to consider two other senior-level programs:

The Advanced Management Program
A transformative five-week experience

This selective and intellectually rigorous program is for senior executives who are already successful leaders within their organizations. Specifically, this program provides:

  • Stretch experiences that go beyond conventional case studies and classroom lectures to build leadership capabilities
  • Executive coaching, delivered both in teams and individually, to accelerate learning and personal growth
  • Access to a powerful group of global peers and admittance to Wharton’s alumni network of 94,000+ graduates in more than 130 countries

The Executive Development Program
An immersive two-week program

This highly experiential two-week program is for executives who are on the cusp of taking on greater responsibilities within their organization and want to:

  • Build capabilities for leading cross-border teams across functions and countries
  • Strengthen their business acumen in core areas such as finance, marketing, management, and strategy
  • Put their knowledge and skills to the test in a realistic business strategy simulation that incorporates program content, sustainability issues, and teamwork

Is there an application deadline?

Admissions are done on a rolling basis, so the earlier you submit your application, the better. It is best to apply at least three months in advance of the first program you wish to attend. Upon approval of your application, your first program becomes your entry point into GMP.

Do I need to take the GMAT or any other graduate-school admissions exam?

No, we do not require an admissions examination to attend an executive education program.

I graduated from a university several years ago or already have an MBA. Can I still apply?

Yes. GMP participants come from different professional and educational backgrounds, but what distinguishes them is a commitment to lifelong learning and professional advancement.

GMP is ideally suited for senior leaders who are preparing for their next challenge within their organizations or beyond, and that means becoming “ambidextrous” in business — seeing all perspectives and being equipped with a new global network and framework to draw upon.

English isn’t my native language, and I don’t work in an English-language environment. Can I still attend?

All GMP candidates must be fluent in English to complete reading assignments and to actively engage in group discussions and activities. Being able to fully communicate in English with your executive peers and Wharton faculty is an integral part of the experience.

If you have taken the Test of English for International Communication (TOEIC) within the past two years, your score must be 800 or higher.

If you have less than one year’s experience working in an English-speaking environment, or if you are unsure about your current level of English, please contact us immediately at execed@wharton.upenn.edu. We can better advise you then.

How much does it cost? What forms of payment are accepted?

The total GMP fee is $60,000. This includes tuition for six open-enrollment programs (up to 30 program days in total), executive coaching, private accommodations, most meals, and all program materials.

If you are accepted into GMP, we will issue you or your company an invoice. Payment of the $60,000 tuition is due upon acceptance.

Payment in full — by check, wire transfer, or credit card — must be received before the first program start date.

I’ve been accepted to GMP, but I’m unable to attend and wish to cancel my enrollment. What should I do?

If you wish to cancel enrollment in one of your selected GMP courses, we are more than happy to reschedule your attendance for the next program date, or we can work with you to identify a more convenient session. If you wish to withdraw entirely from GMP, please contact Wharton Client Relations at +1.215.898.1776 or execed@wharton.upenn.edu to discuss your specific situation.

Please note these transfer and cancellation policies:

Transfer of Registration:

We will allow participants to transfer between different dates of a specific program with at least 10 days’ notice before the start date. 

Cancellations and Refunds:

Cancellations received more than 90 days prior to the start of the first program in your learning journey will receive a full refund. Cancellations received less than 90 days prior to the first program’s start date will incur a charge of $15,000. Please note that after you have taken your first program in GMP, no refunds will be given.
 
Requests to cancel or defer participation in GMP must be made in writing and submitted to Wharton Client Relations at execed@wharton.upenn.edu.

I have a question that isn’t addressed here. Whom can I contact?

For more information, please contact Wharton Client Relations at +1.215.898.1776 or by email.

Faculty

Jagmohan Raju, PhDSee Faculty Bio

Joseph J. Aresty Professor; Professor of Marketing; Vice Dean, Executive Education, The Wharton School

Research Interests: Competitive strategy, pricing, retailing

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