The number of international tourists hit a record 1.2 billion in 2015, according to the UN World Tourism Organization. Increasingly, the transformation of the travel and tourism market is being accelerated by innovations in transportation, internet technologies, new business models, and product customization.
This program, an educational partnership between Wharton Executive Education and JSF Travel & Tourism School in Spain, gives you hands-on experience in applying the latest thinking and best practices in travel and tourism value creation to your organization. Wharton’s world-class faculty, and accomplished innovators from the global travel and tourism industry, give you inside access to what works today and to trends that will shape the industry in the future — from inside innovative firms such as Google to Wharton’s Mack Institute for Innovation Management, which leads one of the largest ongoing research projects on managing emerging technologies and innovation in Silicon Valley.
Wharton faculty will apply their field-based research and the latest strategic insights to analyze new business trends through an innovation lens, strengthening your competitive value proposition.
Session topics include:
- Innovation Trends in the Travel and Tourism Sector
- Internal vs. External Innovation
- Managing for Innovation: The Google Case
- Innovation Tournaments Workshop
Financial Growth Strategies for Innovation
- New Business Models and Value Creation
- Innovation Execution: Putting It All into Action
Through highly interactive lectures, a case study, and site visits to Silicon Valley, this unique Wharton program allows you to delve into what it takes to be an innovation leader who can leverage the best ideas both inside and outside your organization.
Overall, you will learn how to:
Create an innovation culture that allows you to maximize the talents of your team to find new avenues for growth in your business or agency
Bolster your skills across a rich array of marketing and social media platforms that are redefining what it means to be a connected traveler
Be a better scenario planner, able to anticipate emerging and fast-moving market disruptors
JSF Travel & Tourism School
JSF Travel & Tourism School’s mission is to attract and nurture talent for the industry. This statement is developed within a framework of social responsibility, ethical motivation, cooperation and commitment while making a positive impact on people, companies and society. JSF Travel & Tourism School is promoted by a select group of leading companies in the travel and tourism industry with connections in different sectors and geographic areas.