Wharton@Work Category Archive: Marketing@Work

Category: Marketing

• Dignify Your Customers: Three Levers to Pull

• Enough Already with the Pumpkin Spice

• “Ideas Come from Everywhere”: Google’s Junior Marketers

• The One Trend Non-Marketing Executives Need to Know

• Big Data Isn’t Better Data: What’s Wrong with Analytics

• Black Friday Must Go: A Customer-Centric Reality Check

• Don’t Forget the Basics: In Marketing, They Still Apply

• Pricing in a Pandemic: A Risky Move with Big Potential

• Taking a Stand with Your Brand

• Black Friday Needs to Go — Analytics Proves It

• Skip the Trends: Marketing Starts with Strategy

• Transparent Pricing: Is It Always a Good Idea?

• Three Neuroscience Tips to Accelerate Top-Line Sales Growth

• Digital Marketing: Learning from the Masters

• Getting Social Media Advertising Right

• Dynamic Pricing: Aim for Transparency

• Where Science Meets Business: New Tools for Marketers

• Customer Analytics: Developing a Comprehensive Strategy

• Embracing Contradiction: Your Customers Aren't Always Who They Say They Are

• The Power of Price: Creating Profitable Strategies

• Marketing for New Marketers and Non-Marketers: Just the Essentials

• The Essential Metric (Almost) No One Is Measuring

• CLV: The Numbers You Need to Know

• Defending Your Budget, One Metric at a Time

• Game Changers: Insights from Major League Baseball

• Create Better Buzz: How to Win the Word-of-Mouth Game

• Putting the Customer First: The Real Word on Customer Centricity

• Effective Internet Marketing: Here's How

• Sales Force Strategies: Finding More Value

• Social Influence — It's Weaker Than You May Think

• Is Social Media Worth Your Time?

• Crafting Contagious: Generating Word of Mouth and Making Your Product or Idea Go Viral

• Brand Leadership: Current Challenges and Opportunities

• Global Brands, Local Presence: Striking a Balance

• Marketing Fundamentals and Cutting-Edge Research (Hold the Fads)

• Going Global? Know Your Customers

• Anatomy of a Brand Campaign: Wharton Follows Its Own Advice

• Navigating the Brave New Marketing World: Wharton Leads the Way

• Where to Find Deep Customer Insights (At No Cost)

• Competing in a Challenging Market? Find Allies Across Functions

• Adaptive Experimentation

• Market Segmentation: Connecting Data to Decisions with Customer Analytics

• Selling the Customer Experience

• Complicated Customers: Ignore "Cherry Pickers" at Your Peril

• Customer Insights: Go Direct

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