V. Paddy Padmanabhan, PhD The Unilever Professor of Marketing, INSEAD-Singapore; Academic Director, Emerging Markets Institute, INSEADResearch Interests:Developing economies, economic crises, pricing and supply chain managementAbout V. Paddy: V. “Paddy” Padmanabhan is the Unilever Professor of Marketing, INSEAD-Singapore, and academic director of the Emerging Markets Institute at INSEAD. Prior to joining INSEAD, he was the John K. and Ellen A. Wallace Distinguished Professor of Marketing at the Olin School of Business, Washington University, and associate professor of marketing and Fletcher Jones Faculty Fellow at the Graduate School of Business, Stanford University. He has been a visiting professor at the Kellogg Graduate School of Management, Northwestern University, and INSEAD-France. His current research focuses on business opportunities and challenges in developing economies, economic crises and their implications, pricing and supply chain management. He is among the top 250 most highly cited scholars in the world in economics and business.